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Jurnal Benefita
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  • ANALISIS PENGARUH NILAI PELANGGAN DAN CITRA PERUSAHAAN TERHADAP MINAT BELI DI TOKO CERMIN SIMPANG TIGA PASAR BEDENG VIII KAYU ARO KECAMATAN KAYU ARO BARAT

    ABSTRAK: Penelitian ini dilatar belakangi karena terjadi perubahan dalam lingkungan bisnis seperti adanya pengembangan teknologi, persaingan global, dan pelanggan yang pandai khususnya dalam menentukan barang yang akan dibelinya. Tujuan dilakukannya penelitian ini adalah untuk menganalisis pengaruh nilai pelanggan dan citra perusahaan terhadap minat beli.Penelitian ini dilakukan terhadap pelanggan toko cermin simpang tiga pasar bedeng VIII kayu aro. Setelah dilakukan tinjauan pustaka, dan pen...

    PENGARUH INOVASI PRODUK DAN KINERJA PEMASARAN TERHADAP KEUNGGULAN BERSAING (Studi Kasus Industri Kecil dan Menengah Batik Kerinci)

    ABSTRAK :Intensitas kompetisi di pasar dapat mendorong perusahaan batik untuk mengupayakan inovasi yang tinggi guna meraih keunggulan yang kompetitif yang berkelanjutan atas pesaingnya karena dapat menghasilkan kinerja pemasaran yang optimal, sehingga dengan inovasi dapat memperluas basis pasar lokal dan ditingkatkan untuk preferensi lokal tertentu, dengan tujuan penelitian adalah melihat pengaruh dan besarnya pengaruh inovasi produk dan kinerja pemasaran terhadap keunggulan bersaing secara s...

    PENGARUH PELATIHAN DAN MOTIVASI TERHADAP PRODUKTIVITAS MANAJER PT. SUCOFINDO (PERSERO) PUSAT

    This study aims to look at the factors that influence managers’ productivity at PT. SUCOFINDO (Persero). Where was researchers wanted to see whether the training and motivation effect on managers’ productivity. The type of data used was qualitative and quantitative data. Source of data were two kinds of primary data and secondary data. In this study, researchers used data needed by doing of direct observation in the relevant company, either through observation, questionnaires and interviews. ...

    STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

    This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), ...

    KEMAMPUAN RASIO LIKUIDITAS DAN SOLVABILITAS DALAM MEMPREDIKSI LABA PERUSAHAAN PERUSAHAAN: STUDI EMPIRIS PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA

    This research as a purpose to know what influence of liquidity and solvency ratio toward profitability ratio. Sample from this research is five enterprise in Indonesian Stock Exchange period 2007-2014. The data analysis technique used multiple linear regression analysis using Eviews 6. From the results of tests performed showed that liquidity statistically not significant affect profitability, as indicated by the probability of > 0,05 is 0,2761. Be different with solvency who were statisti...
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