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Jurnal Benefita
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10 Publications
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  • ANALISIS PENGARUH NILAI PELANGGAN DAN CITRA PERUSAHAAN TERHADAP MINAT BELI DI TOKO CERMIN SIMPANG TIGA PASAR BEDENG VIII KAYU ARO KECAMATAN KAYU ARO BARAT

    ABSTRAK: Penelitian ini dilatar belakangi karena terjadi perubahan dalam lingkungan bisnis seperti adanya pengembangan teknologi, persaingan global, dan pelanggan yang pandai khususnya dalam menentukan barang yang akan dibelinya. Tujuan dilakukannya penelitian ini adalah untuk menganalisis pengaruh nilai pelanggan dan citra perusahaan terhadap minat beli.Penelitian ini dilakukan terhadap pelanggan toko cermin simpang tiga pasar bedeng VIII kayu aro. Setelah dilakukan tinjauan pustaka, dan pen...

    PERAN KEPUASAN MEMEDIASI PENGARUH ATRIBUT PRODUK, DAN PENGETAHUAN TERHADAP KEPUTUSAN KONSUMEN

    This study aimed to analyze the role of the Consumers Satisfaction in Mediating the Effect of Product Attributes and knowledge Of Products Embroidery Minang on consumers buying decisions. The population is consumers who decide to purchase the products in Padang. The spreading questionnaires to the consumers who have bought and used to wear the embroidery Minang. The  analysis was using descriptive, multiple regression analysis and statistical test tools by using Structural Equation Modelling ...

    faktor-faktor yang mempengaruhi pertumbuhan perusahaan

    Result of the hypothesis testing showed that independen variable like firm-size is significant negative with company growth and  internal finance, external finance and growth opportunities is significant positive with company growth but independen variable like  firm-age didn’t have any significant with company growth. The result also showed that small company is growthing faster that then medium and large enterprises.

    KEMAMPUAN RASIO LIKUIDITAS DAN SOLVABILITAS DALAM MEMPREDIKSI LABA PERUSAHAAN PERUSAHAAN: STUDI EMPIRIS PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA

    This research as a purpose to know what influence of liquidity and solvency ratio toward profitability ratio. Sample from this research is five enterprise in Indonesian Stock Exchange period 2007-2014. The data analysis technique used multiple linear regression analysis using Eviews 6. From the results of tests performed showed that liquidity statistically not significant affect profitability, as indicated by the probability of > 0,05 is 0,2761. Be different with solvency who were statisti...

    POTRET GAYA KEPUTUSAN PEMBELIAN MASYARAKAT KOTA PADANG DALAM MEMBELI MOBIL SEGMEN LOW MPV

    The main aim of this research was to identify Low MPV consumers’ decision making style in Padang by using Consumer Styles Inventory (CSI).  According to the CSI, one can capture what decision-making styles low-MPV car use.   Furthermore,  this research also discusses the type of Low-MPV differences among consumers.  Confirmatory factor analysis (CFA) was used to confirm the decision-making styles and Chi-Square Test to distinguish the differences between Low MPV type.    The results shows tha...
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