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Name
Jurnal Benefita
Type
Journal
Items
27 Publications
Compatibility
collected from a compatible aggregator
OAI-PMH
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  • PENGARUH INOVASI PRODUK DAN KINERJA PEMASARAN TERHADAP KEUNGGULAN BERSAING (Studi Kasus Industri Kecil dan Menengah Batik Kerinci)

    ABSTRAK :Intensitas kompetisi di pasar dapat mendorong perusahaan batik untuk mengupayakan inovasi yang tinggi guna meraih keunggulan yang kompetitif yang berkelanjutan atas pesaingnya karena dapat menghasilkan kinerja pemasaran yang optimal, sehingga dengan inovasi dapat memperluas basis pasar lokal dan ditingkatkan untuk preferensi lokal tertentu, dengan tujuan penelitian adalah melihat pengaruh dan besarnya pengaruh inovasi produk dan kinerja pemasaran terhadap keunggulan bersaing secara s...

    PENGARUH KEPEMIMPINAN KEPALA SEKOLAH TERHADAP KINERJA GURU

    In an organization , success or failure to the performance of duties and the implementation of , influenced by leadership , through leadership and supported by organisational capacity adequate , so the good governance ( good governance ) be called off , in contrast weakness leadership is one of the reasons of the destruction of performance of the bureaucracy in indonesia .Research aims to understand the influence of leadership the school principal of the performance of teacher at junior high ...

    STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

     Penelitian ini bertujuan untuk mengetahui pengaruh empat variabel bauran pemasaran secara parsial dan simultan terhadap keputusan pembelian smartphone Oppo di Kota Padang. Penelitian ini menggunakan metode Kuantitaif deskriptif dengan teknik survey dan  accidental sampling dengan sampel 100 responden. hasil penelitian menjelaskan, bahwa secara signifikan positif variabel Produk mempengaruhi variabel Keputusan pembelian produk Smartphone Oppo di kota Padang dengan nilai sig. yang dihasilkan s...

    KEMAMPUAN RASIO LIKUIDITAS DAN SOLVABILITAS DALAM MEMPREDIKSI LABA PERUSAHAAN PERUSAHAAN: STUDI EMPIRIS PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA

    This research as a purpose to know what influence of liquidity and solvency ratio toward profitability ratio. Sample from this research is five enterprise in Indonesian Stock Exchange period 2007-2014. The data analysis technique used multiple linear regression analysis using Eviews 6. From the results of tests performed showed that liquidity statistically not significant affect profitability, as indicated by the probability of > 0,05 is 0,2761. Be different with solvency who were statisti...

    POTRET GAYA KEPUTUSAN PEMBELIAN MASYARAKAT KOTA PADANG DALAM MEMBELI MOBIL SEGMEN LOW MPV

    The main aim of this research was to identify Low MPV consumers’ decision making style in Padang by using Consumer Styles Inventory (CSI).  According to the CSI, one can capture what decision-making styles low-MPV car use.   Furthermore,  this research also discusses the type of Low-MPV differences among consumers.  Confirmatory factor analysis (CFA) was used to confirm the decision-making styles and Chi-Square Test to distinguish the differences between Low MPV type.    The results shows tha...
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