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Name
Revista Brasileira de Marketing
Type
Journal
Items
387 Publications
Compatibility
OpenAIRE Basic (DRIVER OA)
OAI-PMH
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/oai

 

  • Determining the Consumer Behavior in the Context of Virtual Retail

    Stephanie Ingrid Souza Barboza; Fabiana Gama de Medeiros; Huga Carla Alves de Farias; Francisco José da Costa (2015)
    The study’s main objective was to analyze, from the customer’s experience perspective with electronic retailing websites, the relationship amongst constructs of security and perceived reputation in online transactions, trust, perceived value, retailer satisfaction and customer commitment with the retailer. The research is justified by the necessity of academic and empirical studies aiming a better consumer behavior comprehension within the internet context, a space with increasing...

    EDITORIAL

    José Farias dos Santos (2007)

    EDITORIAL

    Claudia Rosa Acevedo (2011)

    Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?

    Márcia Zampieri Grohmann; Jaqueline Silinske; Matheus Frohlich Marquetto; Luciana Flores Battistella (2015)
    Technological advances are being created faster with the goal of creating consumer expectations and desires for them to be sold. The objective of this research is to analyze the influence of the emotional, esthetic and ergonomic perspectives of the intention to use the Ipad.Data were collected through a questionnaire based on Tzou and Lu (2009), which was applied to high school students of a public school in Santa Maria/RS. This research is quantitative and descritive.As a result, the stronge...

    A Imagem Corporal Masculina Padronizada e sua Influência sobre os Valores Alimentares, as Atitudes e o Comportamento Alimentar em Universitários

    Américo Pierangeli Costa; Higor Vinícius Rodrigues Spineli Silva; Emeline de Abreu Pereira Pinto; Pâmela de Souza Dias (2016)
    A imagem corporal corresponde à maneira como o indivíduo enxerga o seu corpo. Os padrões de beleza corporal são estabelecidos a partir de referências ilusórias nas quais poucos se enquadram. As grandes transformações dos últimos anos em mercados como o alimentício e o fitness evidenciam o desenvolvimento de novos hábitos focados para a preocupação com a saúde e estética. Este estudo busca a...
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