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Name
Revista Brasileira de Marketing
Type
Journal
Items
387 Publications
Compatibility
OpenAIRE Basic (DRIVER OA)
OAI-PMH
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/oai

 

  • Technological Usage Prediction among Public School Students: Case Study over Netbook’s Usability and Acceptance

    Everaldo Marcelo Souza da Costa; Emílio José Montero Arruda Filho (2015)
    This work contemplates an analysis of period prior to delivery of the netbook, students from a public school in Belém-Pa. The objective is to verify the usability expectations of this technology for the same. The Technical chosen the purpose of this research was a survey, with online data collection and quantitative analysis, whose variables come from the marketing literature. Finally, let us reason together that students predict accept technological equipment, if it has similar techno...

    Uma Análise da Definição do Sortimento nos Supermercados Brasileiros e sua Influência nas Vendas

    João Carlos Lazzarini; Claudio Felisoni de Angelo; Nuno Manoel Martins Dias Fouto; Marcos Roberto Luppe (2015)
    A economia brasileira expandiu-se rapidamente ao longo dos anos 2000 suscitando amplas mudanças em diversos segmentos da atividade econômica. No âmbito do mercado de consumo três características são absolutamente marcantes: aumento significativo do poder de compra dos indivíduos, crescimento vertiginoso do nível de informação sobre produtos e serviços e diversificação da oferta.  Nesse cenário ...

    Pleasure, Beauty, Brand, Ease, Utility... What Import to Teenagers on an Ipad?

    Márcia Zampieri Grohmann; Jaqueline Silinske; Matheus Frohlich Marquetto; Luciana Flores Battistella (2015)
    Technological advances are being created faster with the goal of creating consumer expectations and desires for them to be sold. The objective of this research is to analyze the influence of the emotional, esthetic and ergonomic perspectives of the intention to use the Ipad.Data were collected through a questionnaire based on Tzou and Lu (2009), which was applied to high school students of a public school in Santa Maria/RS. This research is quantitative and descritive.As a result, the stronge...

    Avaliação dos Consumidores da Comunidade Acadêmica de uma Instituição De Ensino Superior Pública em Relação as Práticas de TI Verde nas Organizações

    Luis Hernan Contreras Pinochet; Mariana Kisters Ventura da Silva; Patricia Miyumi Matsuda (2015)
    O objetivo deste artigo é entender a avaliação dos consumidores em relação as práticas de TI Verde nas organizações. O presente trabalho busca confirmar o modelo construído teoricamente por Lunardi et al. (2011) e Lunardi et al. (2014) por meio da aplicação empírica que utilizou, para a análise de dados a  Modelagem de Equações Estruturais – MEE. A pesquisa, do tipo survey em co...

    EDITORIAL

    José Farias dos Santos (2007)
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