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Name
Revista Eletrônica de Negócios Internacionais
Type
Journal
Items
217 Publications
Compatibility
OpenAIRE Basic (DRIVER OA)
OAI-PMH
http://internext.espm.br/index.php/internext/oai

 

  • Characterize the import players of Brazilian women's swimwear

    Da Veiga, Cristiano Henrique Antonelli; Moiseichyk, Ana Elizabeth; Brum, Tônia Magali Moraes; Da Veiga, Darcila Brum (2012)
    The extensive Brazilian littoral combined with a culture of its use as a means of entertainment provided to the country the emergence of several companies specializing in the production and marketing of swimwear. However, there is a group of customers looking for imported products, even in this segment. Thus, this study aimed to characterize the import of Brazilian women's swimwear, which is investigating its importance and participation in the international context and the need for knowledge...

    International Marketing Strategies and the relationship with the export performance and export marketing orientation

    Dalmoro, Marlon (2010)
    This work aims to identify the relationship between marketing strategies of exporting Taquari Valley firms with the export performance and export market orientation. To achieve the goal sought proposed is the development of theoretical benchmark, made up items strategies for international marketing, export performance and export market orientation. In epistemological level was conducted a survey, applying for a questionnaire to a sample of 25 exporting companies that have industrial activitie...

    Brand perception: an analysis of supermarket retail of Aracaju after acquisitions of international companies

    Santos, Andréa Pinto Correia dos; Carvalho, Kleverton Melo de; Morato, Rosinadja Batista dos Santos (2009)
    The study under review proposes to investigate how three of the most important brand´s supermarket - representatives of multinational retailed - are perceived. In this article they will be named by P, W and C. Specifically, demanded up: identify the socioeconomics and psychograph customers in PDV and it´s influential´s areas at store; and investigate the perception of brands values of supermarkets under review. Through the method descriptive and quantitative, were applied some questionnaire...

    Dimensions on born-global firms' case studies

    Pimenta, Ananda Carvalho; Joswig, Marcus; De Miranda Oliveira Junior, Moacir; Sbragia, Roberto (2017)
    The objective of this research is to analyze which dimensions and attributes are discussed in born-global firms’ case studies presented by the literature and in practice. For these two specific objectives were proposed: i) identify the dimensions used to study the born-global firms; ii) identify the main concepts applied to such dimensions; both analysis are based on cases studies addressed in the literature and practical case studies. This research is classified as exploratory and contains a...

    ADAPTAÇÃO vs. PADRONIZAÇÃO: ANÁLISE DO CASO DE UMA EMPRESA AMERICANA NO BRASIL

    Rocha, Thelma Valéria; Silva, Susana Costa (2012)
    Este artigo analisa o dilema da adaptação versus padronização em marketing internacional em subsidiárias de empresas multinacionais. Isto evidencia a importância da Estratégia de Marketing Global (EMS) para o processo de inovação das firmas localizadas em economias emergentes como o Brasil. Desta forma, o objetivo desse trabalho consiste em verificar como o nível de autonomia concedido às subsidiárias estrangeiras influenciam no dilema da adaptação versus padronização e, consequentemente, na ...
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