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Name
Revista Eletrônica de Negócios Internacionais
Type
Journal
Items
223 Publications
Compatibility
OpenAIRE Basic (DRIVER OA)
OAI-PMH
http://internext.espm.br/index.php/internext/oai

 

  • Apresentação

    Amatucci, Marcos (2008)

    Apresentação

    Amatucci, Marcos (2009)

    Social business in multinational corporations: an analysis of marketing practices

    Chaves, Thiago José de; Rocha, Thelma; Reuther, Jana; Galhanone, Renata Fernandes (2017)
    Social business (SB) as a category of organization that seeks to create long-term economic and social value for the majority of the people has attracted the attention of policy-makers, practitioners, and scholars. Some authors highlight the role that multinational corporations (MNCs) have in mitigating social and environmental problems by offering products and services to meet the demands of lower-income populations. Based on a discussion of social business and such initiatives inside MNCs, t...

    Evolution in franchising: Trends and new perspectives

    Luis Fernando Varotto; Leonardo Aureliano-Silva (2017)
    Franchising como um conceito legal ou de marketing não é recente. Ele surge como como um sistema de negócios estruturado nos EUA, por volta de 1860 quando a The Singer Company estabelece uma rede de revendas para máquinas de costura. Atualmente o franchising é uma das formas de negócio de mais rápido crescimento no mundo. A evolução das teorias que buscam explicar os sistemas de franquia tem sido publicadas em periódicos acadêmicos de tempos em tempos, mas até o momento não houve um estudo qu...

    Brazilian franchisor: Entry and operation of internationalized franchise

    Helder de Souza Aguiar; Marcos Roberto Luppe; Paulo Tromboni de Souza Nascimento (2017)
    This study aimed to compare the entry and operations strategies of franchisors of developed countries into foreign countries with Brazilian counterparts. Were there significant differences? An exploratory study was conducted with 16 international franchisors operating in Brazil and 31 Brazilian franchisors operating abroad. The results show that international franchisors operating abroad prefer to use a subsidiary in the destination country. At the same time, this strategy is little used by B...
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