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Institutional repository of Tomas Bata University Library
Institutional Repository
953 Publications
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  • Understanding cosmopolitan consumers' repeat purchasing in the eMarketplace: Contribution from a brand orientation theoretical perspective

    As this scientific paper is positioned under the relatively big umbrella of relationship marketing; it thus makes a fruitful attempt to bridge the gap between scholarship and practice. Our overriding objective of this study was to explore critically the contribution of customers’ brand orientation as well as other vital constructs such as social media engagement, (e)vendor reputation and (e)WoM on repeat purchasing intention amongst cosmopolitan consumers in eMarketplace context. Data were co...

    Knowledge base modeling and design procedure

    The article is based on the defense research project "Knowledge Management of the NEC in the Army of the Czech Republic - MENTAL". The theoretical basis of the project is Topic Maps. The key issue for the project solution is designing and creating a suitable ontology. The implementation environment is technology Tovek Tools and ATOM2. The paper describes the procedure from the selection of an Upper Ontology through the Core Ontology design to the processing of the Domain Ontology. Ontology de...

    Využití poměrových ukazatelů a ekonomické přidané hodnoty pro benchmarking finančního řízení podniků

    Tento příspěvek se zabývá využitím benchmarkingu ve finančním řízení podniků. Benchmarking není jen myšlenka, je to především velice důležitý nástroj managementu, který by měl být aplikován na podnikové úrovni. Je to proces, který nám napomáhá v identifikaci cest k lepší výkonnosti a který motivuje management k provádění těchto změn. Na konkrétním příkladu jsou definovány silné a slabé stránky finančního řízení v porovnání s konkurenčními podniky v odvětví. K identifikaci silných a slabých st...

    Historical Review of Die Drool Phenomenon during Plastics Extrusion

    Die drool phenomenon is defined as unwanted spontaneous accumulation of extruded polymer melt on open faces of extrusion die during extrusion process. Such accumulated material builds up on the die exit and frequently or continually sticks onto the extruded product and thus damages it. Since die drool appears, extrusion process must be shut down and die exit must be manually cleaned which is time and money consuming. Although die drool is complex phenomenon and its formation mechanism is not ...

    Morphology, Absorptivity and Viscoelastic Properties of Mineralized PVP-CMC Hydrogel

    A simple liquid diffusion mineralization technique was applied for the incorporation of calcium carbonate (CaCO3) in PVP-CMC hydrogel. The hydrogel was prepared 6.5 mm thick to achieve around 1 mm thick sample after mineralization of hydrogel matrix with calcite. The calcite crystals were round shaped and organized as building blocks inside the porous three dimensional cross linked structure of the PVP-CMC hydrogel. The present study was designed to evaluate the properties of mineralized (cal...
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