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Name
Archivo Abierto Institucional de la Universidad Rey Juan Carlos
Type
Institutional Repository
Items
3039 Publications
Compatibility
OpenAIRE Basic (DRIVER OA)
OAI-PMH
https://eciencia.urjc.es/oai/driver
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  • La publicidad en la creación y fortalecimiento de la imagen corporativa

    Guede Reques, Patricia (2014)
    Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2013/2014. Director/a: Cristina Ayala del Pino La publicidad es una herramienta comunicativa que utilizan las organizaciones con el fin de crear, consolidar o cambiar actitudes de las personas, para que sean favorables a su producto y/o marca. Contribuye a transmitir la identidad corporativa de las mismas, que se traduce en imagen para los públicos, aunque no es el único input que reciben para crearla. La pu...

    Sistema central de datos, control de trazabilidad y generador de informes

    Sánchez-Cabezudo Pérez, Eduardo (2011)
    Proyecto Fin de Carrera leído en la Universidad Rey Juan Carlos en el curso académico 2010/2011. Tutor del Proyecto: Jaime Urquiza Fuentes El objeto de esta memoria es dar cuenta de los trabajos de desarrollo realizados por el autor en relación con el proyecto DataServer. Este proyecto ha sido desarrollado durante año y medio en la empresa Procedimientos Integrados, S.L (Proin, S.L.), con esfuerzo total aproximado de cuatro hombres/año. Hace tres años, y en el contexto de los s...

    Ethylene polymerization over chromium supported onto SBA-15 mesoporous materials

    Calleja, G.; Aguado, José; Carrero, A.; Moreno, J. (2005)
    The catalytic system methylaluminoxane (MAO) and bis(n-butylcyclopentadienyl)zirconium dichloride ((nBuCp)2ZrCl2) was immobilized on commercial silica, silica-alumina and aluminophosphate calcined at different temperatures. The properties of the supports were determined by using N2 adsorption-desorption isotherms at 77 K, FT-IR spectroscopy and SEM. After aluminium and zirconium impregnation, the catalysts were analyzed by ICP-AES, FT-IR and UV-Vis spectroscopy. Ethylene polymerizations were ...

    Instituciones de Derecho Real de España

    Álvarez, José María (1829)
    Original conservado en la Biblioteca del Campus de Vicálvaro de la Universidad Rey Juan Carlos (sign.1-343-344).

    A new outlook on identification in detailed wage decompositions

    Arrazola, María; Hevia, José de (2010)
    Some articles have shown that the conventional Oaxaca¿s wage decomposition methodology poses a serious problem when categorical variables are included: the contribution of each dummy variable to the wage discrimination may vary. This article shows that this problem originates from an inadequate interpretation of the models and of the contributions of dummy variables to discrimination, and that with an adequate interpretation of the model the problem is easily solved. We also show that the pro...
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