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Name
MAnnheim DOCument Server
Type
Institutional Repository
Items
4441 Publications
Compatibility
OpenAIRE Basic (DRIVER OA)
OAI-PMH
http://ub-madoc.bib.uni-mannheim.de/cgi/oai2
More information
Detailed data provider information (OpenDOAR)

 

  • Ausgewählte Instrumente des Werbecontrolling

    Bauer, Hans H.; Meeder, Uta; Jordan, Jenny (2000)
    Die Instrumente des Werbecontrolling sollen helfen, Effizienz und Effektivität der Werbung zu steigern. Das Ziel dieses Beitrages besteht darin, einzelne Instrumente des Werbecontrolling exemplarisch abzubilden, um dem Entscheider, der an der Erfassung der Wirkung seiner werblichen Maßnahmen interessiert ist, einen ersten Überblick über die Anwendbarkeit der dargestellten Instrumente im Werbebereich zu geben. Ausgewählte Controlling-Instrumente werden auf den Werbebereich übertragen bzw. im w...

    Essays in nonparametric instrumental variable regression

    Bonev, Petyo (2014)
    In my PhD thesis, I develop nonparametric instrumental variable methods for two different settings. First, in a duration setup, I develop an approach to deal with dynamic and static selection, two important problems in econometric research. The method can deal with censoring and is based on a comparison of cohorts. I also construct a framework to analyse the static endogeneity of a model. In addition to these identification results, I also provide the necessary estimation procedures and deriv...

    The description of an Rn-valued one from relative to an embedding

    Binz, Ernst (1987)
    Zu dieser Veröffentlichung liegt kein Abstract vor. There is no abstract found for this paper.

    Stock options as a compensation device: A behavioral approach

    Spalt, Oliver G. (2008)
    This dissertation analyzes existing managerial and employee compensation schemes in the light of recent advances in decision sciences and behavioral finance. In particular, I investigate what we can learn about the widespread use of stock options by incorporating prospect theory preferences into otherwise standard models – both theoretically and empirically. My results suggest that models in which agents have prospect theory preferences can rationalize the use of executive stock options, impo...
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