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Name
MAnnheim DOCument Server
Type
Institutional Repository
Items
4502 Publications
Compatibility
OpenAIRE Basic (DRIVER OA)
OAI-PMH
http://ub-madoc.bib.uni-mannheim.de/cgi/oai2
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Detailed data provider information (OpenDOAR)

 

  • Do Satisfied Customers Really Pay More? : A Study of the Relationship Between Customer Satisfaction and Willingness to Pay

    Two experimental studies (a lab experiment and a study involving a real usage experience over time) reveal the existence of a strong positive impact of customer satisfaction on willingness to pay and provide support for a nonlinear functional structure based on disappointment theory (i.e., an inverse S-shaped form). Additionally, the second study examines dynamic aspects of the relationship and provides evidence for the stronger impact of cumulative as opposed to transaction-sp...

    Microscopic and macroscopic models for pedestrian crowds

    This thesis is concerned with microscopic and macroscopic models for pedes- trian crowds. In the first chapter, we consider pedestrians exit choices and model human behaviour in an evacuation process. Two microscopic models, discrete and continuous, are studied in this chapter. The former is a cellular automaton model and the latter is a social force model. Different numerical test cases are investigated and their results are compared. In chapter 2, a hierarchy of models for...

    Markenallianzen als Instrument des Imagetransfers im elektronischen Handel

    Infolge einer zunehmenden technischen und funktionalen Produktassimilation sowie einer verstärkten Informationsüberflutung von Konsumenten wird dem Image im Rahmen des Kaufverhaltens eine große Bedeutung zugeschrieben. In diesem Kontext dienen Markenallianzen dazu, spezifische Imagebestandteile einer etablierten Marke auf eine neue Marke zu übertragen. Insbesondere im elektronischen Handel erscheinen die Auswirkungen von Imagetransfers für die Anbieter von Online-Shops geeignet, um mitt...

    Rethinking Pension Reform : Ten Myths about Social Security Systems

    Before coming to substance, a brief introductory remark: Although the paper claims to be deliberately provocative, I found only one really provocative statement in it, on the bottom of the first page, namely that the paper is "nuanced". "Nuanced" is certainly a matter of perspective. The paper's narrow-minded view may be helpful for a perspective centering on the United Kingdom or the United States where the development has gone far in the direction of private defined contribution (DC) plans....

    Demokratisches Engagement und soziale Medien : Medienbasierte Beteiligungsformen im Kontext der Demokratiebewegung in Ägypten 2011

    This study examines the ways in which young Egyptians used social media during the uprising in 2011 in distinct and complementary ways. It does not focus on the role of social media for institutionalized groups or movements to organize and coordinate protest participation more effectively, but on the varying ways in which social media is used to constitute individual protest engagement and civic empowerment. This engagement might emerge into the formation of a protest collective, but it is mo...
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