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Munich RePEc Personal Archive
Institutional Repository
38155 Publications
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  • Information content of advertising: empirical evidence from the OTC analgesic industry

    Anderson, Simon; Ciliberto, Federico; Liaukonyte, Jura (2012)
    We empirically study the information-persuasion trade-off in advertising using data on the information content of advertisements, which we measure with the number of information cues in ads. We propose a simple theoretical framework to motivate an ordered probit model of information content. We find that stronger vertical differentiation is positively associated with the delivery of more product information in a brand’s advertisements: brands with higher levels of quality include more informa...

    Using Student Outcome Survey Data for institutional performance measurement

    Fieger, Peter (2013)
    This study investigates a possible methodology to create and apply a number of indicators to measure the institutional performance of training providers, using the 2011 Student Outcomes Survey. These indicators include the measurement of various types of student satisfaction and several labour market outcomes. Hierarchical regression models are then developed to ascertain the effect of TAFE institutions 1 on these outcomes and will take into account the prevailing labour market conditions in ...

    Fondi strutturali: un’analisi della concentrazione degli interventi su base regionale

    Ferrarese, Cataldo; Nannariello, Guido (2014)
    This study proposes a comparative analysis at regional level, of concentration level of expenditure co-financed by the Structural Funds in the programming period 2007/13. For main types of expenditure, we evaluate by the concentration index of Herfindahl-Hirschman the level of concentration of projects. It is verified also the relationship between it and some background variables. The analysis shows that the average funding of the projects financed is greater in the South than in the Centre-N...

    El sistema metrocable línea k y su impacto en la calidad de vida de la población de la comuna uno en la ciudad de Medellín: análisis de percepción entre los años 2004-2008

    Vásquez, Sr; Anzoategui, Sr (2013)
    Abstract Quality of life measured by the transportation system of a region becomes a significant variable in the development of individuals, which as a whole reflect the development of a locality. The motivation of this research focuses on the importance of the transport system Metro Cable Line K and impacts generated in the Commune one of Medellin during the period 2004-2008, characterized by high economic vulnerability, social and high density population relative to other districts of th...

    Determination of the viability threshold of the external position in Morocco

    Fadlallah, Abdellali; Chakhat, Zakaria (2017)
    This paper discusses the sustainability of the moroccan current account and his assessment. To proceed, a descriptive analysis of the evolution of the current account allowed to to assimilate the behavior of its various components in connection with national and international economic conditions. As a result, it was necessary to examine the different determinants of the behavior of the current account deficit in order to understand economic policy decisions. An econometric analysis was done, ...
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