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  • Skuteczność kampanii promocyjnej wykorzystującej product placement

    Celem pracy jest analiza zasad wykorzystania product placement, poznanie opinii na temat tej formy promocji, poznanie zasad i realiów, w jakich jest on wykorzystywany i odkrycie na jakim poziomie kształtuje się lokowanie produktu w Polsce, zakładając, że w Ameryce jest to jedna z najpopularniejszych niestandardowych form promocji. Istotną częścią projektu były przeprowadzone badania bezpośrednie w okresie 26-27.02.2011 roku. Wykorzystaną metodą badawczą była ankieta, a techniką - ankieta bezp...

    Świecki Ruch Misyjny "Epifania"

    Artykuł z cyklu informacji o Kościołach i Związkach Wyznaniowych działających na terenie Tarnowa. Zawiera krótką informację na temat działalności Świeckiego Ruchu Misyjnego „Epifania”.

    External Determinants of the Development of Small and Medium-Sized Enterprises – Empirical Analysis

    The paper aims to identify external determinants of the development of small and medium-sized enterprises and assess their impact on the functioning of these entities in Poland. Meeting this objective required: identifying determinants of the development of SMEs, determining the current development situation of the surveyed enterprises and examining the impact of external determinants on the development of SMEs. The implementation of the above-presented goals was based on the f...

    The premises and evaluation of new regulations aiming at limiting risk in the banking sector

    This paper will aim at proving that the introduction of the reforms known as Basel III considerably eliminates the deficits of the Basel regulations from 2004, but will result in lower availability of loans for bank clients and will slow down the economic development. The article consists of three sections. The first part presents the role and challenges facing banks in times of crisis. In the second part special attention has been paid to the main assumptions of the c...

    A Coherent Model of DCF Valuation

    Business valuation through DCF is recognized as one of the most popular valuation approaches. DCF valuation models, however, have become extremely complex. Modeling requires plenty of input data to be processed, the process is done in many stages, and the data obtained on each of the stages may be interrelated. The process then is not simply a chain of tasks. The modern models work via sophisticated mechanisms of loops being triggered whenever a new piece of information is revealed and t...
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