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Brunel University Research Archive
Institutional Repository
12590 Publications
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  • Corporate heritage tourism brand attractiveness and national identity

    Balmer, JMT; Chen, WF (2016)
    Purpose: Examines the attractiveness of the Tong Ren Tang (TRT) as a Chinese corporate heritage tourism brand and considers the significance of TRT for Chinese national identity. The study considers the saliency of Balmer’s augmented role identity notion vis-à-vis corporate heritage institutions/corporate brands. Insights are made from and for corporate heritage, heritage tourism and national identity literatures. Design/Methodology/Approach: A conceptual model comprising five hypotheses was ...

    Explicating consumer segmentation and brand positioning in the islamic financial services industry: A Malaysian perspective

    Muhamad, R; Syed Alwi, SF (2015)
    Purpose – The purpose of this paper is to discuss how the current research on the Islamic financial services industry attempts to classify its consumers and provide a fresh and critical insight into the retail Islamic banking market segmentation to harness and enhance understanding, as well as provide a guideline for a better segmentation to bank marketers. Design/methodology/approach – This study is conceptual in nature. Based on Qur’anic verses and previous literature, the authors aim t...

    Designers and manufacturers’ perspectives on inclusive/universal design

    Dong, H; Keates, S; Clarkson, PJ (2003)
    Inclusive design in the U.K. and its U.S. counterpart, universal design, present opportunities and challenges to industry. In order to encourage manufacturers and design companies to adopt more inclusive design practices, the research has been carried out to gain an understanding of why and how companies adopt inclusive design practices, what are the barriers when implementing them and what are the key strategies for facilitating inclusive/universal design in an industrial context. Based o...

    Simulation and experimental investigation of pool boiling on a silicon wafer with artificial nucleation sites

    Sanna, A; Hutter, C; Lin, H; Sefiane, K; Walton, AJ; Pavlovic, E; Golobic, I; Nelson, RA; Karayiannis, TG; Kenning, DBR (2008)
    This paper reports progress on a project to develop a design tool for large arrays of nucleation sites at specified locations to achieve high rates of cooling by pool boiling. The tool will be based on an improved version of a hybrid simulation, in which the 3-D temperature field in the wall is solved numerically, along with simple sub-models for bubble-driven heat transfer that require experimental calibration. Improvements to the computer code and progress with the experiments are reported ...

    University to school: Challenging assumptions in subject knowledge development

    Green, A (2006)
    This investigation addresses the complex issue of teachers’ subject knowledge. Specifically it focuses on the teaching of secondary school English; however, the principles it suggests apply more widely. Drawing on the experiences of trainee English teachers undertaking full-time and flexible PGCE courses during both their university- and school-based training, it explores the subject knowledge models of Banks, Leach & Moon and of Grossman, Wilson & Shulman, delineating how these can be used a...
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