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  • 34 documents, page 1 of 4

    Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)

    Suparmo, Ludwiq (2017)
    It has been known for decades that the conventional mass communications have been eroded and transformed due to the information technology into advanced means of communication. One of these has become viral as the social media through WA (whatsApp) application, which surely has brought a phenomenal effect on the uses and gratifications theory that was more applied on mass communications. The research based on a qualitative methodology exploring to several WA Groups has revealed the rank of us...

    Analisis Penayangan Film Kartun Anak-Anak di Televisi Swasta Nasional Indonesia dalam Memberikan Pesan Moral pada Anak-Anak

    Nugrahaeni, Elisabeth (2013)
    Abstract This study describes the analysis of a cartoon showing children in national private television in providing moral knowledge. The research was conducted in three private television is RCTI, MNCTV, and SpacetoonTV. The research looked at the moral messages given through these cartoons. Most of television is already presenting cartoon movies that give a moral message. However, the results of this study indicate that Indonesia has not been presented on national television films in the...

    Strategi Humas TVRI Dalam Memperbaiki Citra TVRI Di Mata Publik

    Sari, Wina Puspita; Nursyamsiah, Indah (2013)
    Abstract TVRI is the oldest public station tv in Indonesia. Nowadays, TVRI has many competitors such as several national station tv and cable tv. Slowly but sure, TVRI left by it audiences. The current image of TVRI is out of date and the program is un interesting to see so that public relations officers of TVRI have to do some strategy to fix their image in order to have their audience back. Keyword :Public Relations Strategy, Image

    MEDIA INTERAKTIF SEBAGAI MEDIA PERIKLANAN

    P., Maulina (2013)
    Abstract The development of new media gives the positive sides to the people. Interactive new media has become a true benefit to everyone because people can express their artwork in more than one way with the technology that we have today and there is no longer a limit to what we can do with our creativity. Because of that the interactive media can be used as advertising media. By using interactive media to advertise their product, they can share their work and interact with big world. So ...

    Pemaknaan Pesan Iklan Calon Gubernur dan Wakil Gubernur DKI Hidayat-Didik pada Pilkada DKI 2012

    Wijayanti, Vera (2013)
    Abstrak Penelitian ini menggambarkan pemaknaan strategi pesan iklan yang digunakaan oleh calon gubenur dan wakil gubenur DKI Hidayat Nur Wahid-Didik J Rachbini pada pilkada DKI 2012. Penelitian ini menggunakan teori encoding-decoding dari Struat Hall. Hasil pemaknaan yang dilakukan oleh khalayak menghasilkan tiga posisi hipotesis decoding yang berbeda yaitu dominant hegemonic position, negotiated position dan oppositional code. Temuan penelitian menghasilkan bahwa strategi perencanaan pesa...

    JURNALISME BERPERSPEKTIF GENDER DI SURAT KABAR NASIONAL (Analisis Framing terhadap Pemberitaan Kasus Hukum Pancung TKI Arab Saudi di Republika)

    Sary, Marisa Puspita; Wijayanti, Vera; Larasati, Maulina (2013)
    Abstrak Studi ini berusaha menganalisis bagaimana konstruksi realitas pemberitaan tentang kasus hukum pancung TKI Ruyati serta permasalahan TKI Arab Saudi yang berkaitan dengan hal tersebut di Surat Kabar Republika. Sensifitas gender tersebut akan dianalisis berdasarkan kecenderungan surat kabar tersebut dalam menyertakan ideologi gender tertentu sehingga sedikit banyak mempengaruhi konstruksi realitas pemberitaan yang dibentuk oleh Republika . Untuk melihat kecenderungan tersebut penulis ...

    Manajemen Komunikasi Intrapribadi (KIP)

    Arbi, Armawati (2016)
    Komunikasi intrapribadi (KIP) atau intrapersonal communication (IC) masih jarang dibicarakan dalam dakwah maupun komunikasi. Dalam KIP juga membutuhkan skrip sebagai mana pembawa acara dalam komunikasi organisasi atau penyiar akan menyiapkan run down dalam skrip acara. Selain itu KIP juga membutuhkan manajemen karena KIP merupakan kompetensi dasar komunikasi, akar pohon, dan fondasi dari semua dimensi komunikasi. Namun pendakwah, pejabat publik, dan mitra dakwah mengabaikannya dalam kehidupan...

    Everyday Life Information Seeking of International Students in Taiwan

    Hartanto, Bobie; Zunvindri, Zunvindri (2016)
    The increasing number of international student enrolled all around the world that leads to the needs of information problem. Different background, social demography, and general information affect the needs of information of international students. The genre of information to be search on the internet and the use of internet in seeking everyday life information take attention of researcher. The research intended to find interrelation between Social demography and general information toward ge...

    Komodifikasi Penderitaan dalam Film Surat kecil Untuk Tuhan

    Zakina, Zakina (2016)
    Industri hiburan dan beragam media telah banyak menampilkan tentang penderitaan orang lain yang diangkat ke permukaan sebagai sisi humanis dan bertujuan untuk menggugah emosi dan perasaan yang melihatnya bahkan sampai ditindaklanjuti dengan tindakan tertentu. Contoh, potret pengemis di jalanan, lukisan ibu-ibu tua yang berdagang dipasar kumuh, wanita pekerja yang sedang menggendong buah hatinya dan seterusnya. Kemiskinan dan potret sosial lainnya pastinya selalu bisa menggetarkan hati sanubar...

    STREOTYPE OF PUBLIC RELATIONS PROFESSION IN JAKARTA

    Saputro, Dio Herman; Candrasari, Satya; Belida, Ovi Olivia (2017)
    Public Relations is known as a female profession, concerned physical, and suitable for women. The purpose of this research is to analyze Public Relations stereotype as a woman profession, concerned with physical, and feminine. This research is examined though face to face in-depth interview method with 10 Public Relations practitioners from variety industry in Jakarta. Findings showed that Public Relations stereotype is not necessarily a pretty woman, physically attractive, and majority men s...