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Dehumanization: Understanding the attribution of lesser humanness to others

Title
Dehumanization: Understanding the attribution of lesser humanness to others
Funding
ARC | Discovery Projects
Contract (GA) number
DP0771200
Start Date
2007/01/01
End Date
2010/12/31
Open Access mandate
no
Organizations
-
More information
http://purl.org/au-research/grants/arc/DP0771200

 

  • When sex doesn't sell: using sexualized images of women reduces support for ethical campaigns.

    Images of scantily clad women are used by advertisers to make products more attractive to men. This ?sex sells? approach is increasingly employed to promote ethical causes, most prominently by the animal-rights organization PETA. Yet sexualized images can dehumanize women, leaving an unresolved paradox ? is it effective to advertise an ethical cause using unethical means? In Study 1, a sample of Australian male undergraduates (N?=?82) viewed PETA advertisements containing either sexualized or...
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