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Publisher: ФГБОУ ВО «Алтайский государственный университет»
Journal: Наука и туризм: стратегии взаимодействия
Languages: Russian
Types: Article
Subjects:
Данная статья посвящена анализу конкурентных преимуществ пансионата «Адару» (с. Нижнекаянча, Алтайский край). Методика оценки включает такие критерии, как качество обслуживания клиентов, цена, состояние материально-технической базы, месторасположение, имидж, маркетинг (реклама), качество питания и широта спектра услуг.The article is devoted to the analyses of competitive advantages of resort hotel “Adaru” (Nizhnekayancha, Altay region). The methodology of assessment includes such criteria as quality customer service, price, material-technical base, location, image, marketing (advertisements), the food quality and breadth of services.
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