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Publisher: Національний Авиаційний Університет
Languages: Ukrainian
Types: Unknown
Subjects: 004.01(045) [339.138]
 The question of value and estimation of efficiency of the use of CRM is considered in marketing activity of company.  Рассмотрен вопрос значения и оценки эффективности использования CRM у маркетинговой деятельности компании.  Розглянуто питання значення та оцінки ефективності використання CRM в маркетингової діяльності компанії.
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