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Петровська, С.В (2013)
Publisher: Національний Авиаційний Університет
Languages: Ukrainian
Types: Unknown
Subjects: УДК 339.138
Тhe analysis of possibilities of application of CRM or Customer Relationship Management is conducted in marketing activity of airlines. It is retained that traditional approaches which are used in CRM require a substantial improvement. Проведено аналіз можливостей застосування CRM чи Customer Relationship Management у маркетинговій діяльності авіакомпаній. Показано, що традиційні підходи, що застосовуються у CRM, вимагають істотного вдосконалювання.
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