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fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Петровська, С.В. (2013)
Publisher: Національний Авиаційний Університет
Languages: Ukrainian
Types: Unknown
Subjects: УДК 339.138
The new going is offered near forming of complex of marketing of airline which carries out passenger transportations, the basing on the specification of chainlet «marketing of airline is a marketing complex – constituent of object of influence». Запропоновано новий підхід до формування комплексу маркетингу авіакомпанії, що здійснює пасажирські перевезення, який базується на конкретизації ланцюжка "маркетинг авіакомпанії – комплекс маркетингу – складова об'єкту впливу".
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