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Голод, І.Ю. (2012)
Publisher: Національний Авиаційний Університет
Languages: Ukrainian
Types: Article
Subjects: стратегія; конкурентна стратегія; конкурентні переваги; конкурентоспроможність; туристичне підприємство; стратегия; конкурентная стратегия; конкурентные преимущества; конкурентоспособность; туристическое предприятие; strategy; competitive strategy
 У статті розкрито поняття конкурентної стратегії та особливості формування конкурентних стратегій підприємств на світовому ринку туристичних послуг.  В статье раскрыто понятие конкурентной стратегии и особенности формирования конкурентных стратегий предприятий на мировом рынке туристических услуг.  The article explores the concept of competitive strategy and selected features of competitive strategies formation of enterprises in the global tourism market.
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