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П’янкова, О.В. (2012)
Publisher: Національний Авиаційний Університет
Languages: Ukrainian
Types: Article
Subjects: бренд; управління брендом; організаційно-економічний механізм; бренд; управление брендом; организационно-экономический механизм; brand; brand management; organizational and economic mechanism
 У статті розглянуто необхідність розробки організаційно-економічного механізму управління брендами підприємств харчової промисловості. Визначено елементи та етапи реалізації механізму управління брендами.  В статье рассмотрено необходимость разработки организационно-экономического механизмов управления брендами предприятий пищевой промышленности, выделено элементы и этапы реализации механизма управления брендами.  The article deals with the need to develop organizational and economic mechanism of the brands of the food industry. The elements and stages of implementation mechanism for managing brands.
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