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Singh, Dr. Devinder Pal (2014)
Publisher: Journal Of Business Management & Social Sciences Research
Journal: Journal Of Business Management & Social Sciences Research
Languages: English
Types: Article
Subjects: Business Management; Marketing Management, Socal Media, Constructive role
Social media, a disruptive form of communication is the most significant socio cultural phenomenon of the contemporary period. Internet popularity has led to the increasing consumption of electronic social media and emergence of online communities of consumption. The online communities snow ball into large member base providing a ready audience to any issue. The free flow interaction and exchange of views in these communities lends credence to the policies, initiatives and views by the various entities. Electronic social media could be employed by political players, policy makers, corporate, public authorities and individuals to put forth their views and initiatives. This article employs extant literature for highlighting the phenomenal rise of this media. Further it elucidates how the various agencies can constructively incorporate this neo media for better citizen engagement and furtherance of their objectives.
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