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fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Ghode, Rajeev (2013)
Publisher: Journal Of Business Management & Social Sciences Research
Journal: Journal Of Business Management & Social Sciences Research
Languages: English
Types: Article
Subjects: Business Management; Department of Communication Studies, Info-graphics, Newspapers, Media Convergence, New Media
Infographics is representation of data and information using graphics. Effective use of Infographics attracts the attention of users and explains complex information quickly and clearly. There are ample software applications and tools available to create attractive and informative info graphics. Infographics are widely used in educational content, web site portals, News Channels and Newspapers. Indian Newspapers also use various Infographics primarily to present statistical data using charts, diagrams, graphs, tables, maps, lists etc. Newspapers too, need to implement various strategies and experiments to stand in growing media channels and new media age. All the major newspapers also started e-newspapers editions. The new media users want to consume much more information within very short time and here Infographics play a major role. The same Infographics can be used on both the medium. Because of this, many Indian newspapers recently started wide use of Info graphics to represent not only data but news and information content also. Infographics in real sense is an example of media convergence and widely used in print medium, web sites, television, mobiles and iPods with the same intensity.Times of India and Indian Express are two leading newspapers among top newspapers in India. They have their existence in print and web editions along with television news channels. This study explores various parameters like importance, visual design, instructional approach, space and sections allotted, to use of Infographics with quantitative parameter like numbers of info graphics used in every edition in last six months
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