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Bhushan, Puneet (2014)
Publisher: Journal Of Business Management & Social Sciences Research
Journal: Journal Of Business Management & Social Sciences Research
Languages: English
Types: Article
Subjects: Business Management; Financial Management, Financial Literacy, Financial Products, Awareness, Investment Preferences, Salaried individuals.
Financial literacy of an individuals is their level of understanding of financial matters which enables them to process financial information and make informed decisions about personal finance. It is difficult for a common man to understand the risk associated with the new age financial products. In order to understand risk and return associated with these products, a minimum level of financial literacy is a must. Financially literate individuals can make effective use of these financial products and services by evaluating associated risks and returns and finally choosing those products which are best suited to them. An attempt has been made through this paper to examine the relationship between financial literacy of salaried individuals and their awareness regarding financial products. Also the relationship between financial literacy and investment behaviour of salaried individuals is studied. The results of the study suggests that financial literacy level of individuals affects the awareness as well as investment preferences of salaried individuals towards financial products.
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