LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Lane, D; Tate, P (2000)
Languages: English
Types: Unknown
Subjects:

Classified by OpenAIRE into

ACM Ref: ComputingMilieux_MISCELLANEOUS
A revolution is under way, possibly of the same magnitude as the 19th Century industrial revolution. The information age is upon us at an unparalleled rate of growth. The Internet spearheads the drive forward towards a world where knowledge that shapes our lives is truly common, affecting every culture on the planet. Commercial advertising is the science of disseminating information in a meaningful way and it is therefore relevant to wonder how this new-world order will affect both advertising and the underlying cultures. When will it happen? Who will it affect? What form will it take? How will it affect our national cultures and what benefits or disbenefits will follow? What will happen to the advertising industry? Where will the opportunities be? This study has aimed to answer these questions and to apply them to our underlying consumer culture, targeting the impact of the Internet on advertising and its’ direction.
  • No references.
  • No related research data.
  • No similar publications.

Share - Bookmark

Download from

Cite this article