LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Sekhon, Harjit; Roy, Sanjit Kumar; Chadwick, Simon; Devlin, James (2016)
Publisher: Taylor & Francis
Languages: English
Types: Article
Subjects:
This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Bachmann, R., & Inkpen, A. (2011). Understanding institutional-based trust building processes in inter-organisational relationships. Organizational Studies, 32, 281-301.
    • Balmer, J. M. T. (2011). Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity‐based views of the firm. European Journal of Marketing, 45 (9/10), 1329-1352.
    • Balmer, J. M., & Greyser, S. A. (2002). Managing the multiple identities of the corporation. California Management Review, 44 (3), 72-86.
    • Balmer, J.M.T., & Greyser, S.A. (2006). Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing, 40 (7-8), 730‐41.
    • Barnett, M.L., Jermier, J.M., & Lafferty, B.A. (2006). Corporate reputation: The definitional landscape. Corporate Reputation Review, 9: 26-38.
    • Barreda, A. A., Bilgihan, A., & Kageyama, Y. (2015). The role of trust in creating positive word-of-mouth and behavioral intentions: The case of online social networks. Journal of Relationship Marketing, 14 (1), 16-36.
    • Becker, J. R. (2013). World Cup 2026 now accepting bribes: A fundamental transformation of FIFA's World Cup bid process. The International Sports Law Journal, 13 (1-2), 132- 147.
    • Chang, L. J., Doll, B. B., Wout, M. V. t'., Frank, H. J. & Sanfey, A. G. (2010). Seeing is believing: Trustworthiness as a dynamic belief. Cognitive Psychology, 61 (2), 87-105.
    • Chua, R. Y. J., Ingram, P., & Morris, M. (2008). From the head and heart: Locating cognitionand affect-based trust in managers' professional networks. Academy of Management Journal, 51, 436-452.
    • Cornelissen, S. (2004). 'It's Africa's turn!' The narratives and legitimations surrounding the Moroccan and South African bids for the 2006 and 2010 FIFA finals. Third World Quarterly 25 (7), 1293-1309.
    • Cummings, L., & Bromiley, P. (1996). The organisational trust inventory (OTI): development and validation. Cited in Kramer, R., & Tyler, T., (1996). Trust in organizations: Frontiers of theory and research. Sage Publications, California.
    • de Almeida, B. S., & and Wanderley J. M., (2013). A política e os megaeventos esportivos: uma revisão conceitual. XVIII Congresso Brasileiro de Ciências do Esporte e V Congresso Internacional de Ciências do Esporte.
    • Deutskens, E., Ruyter, K., & Wetzels M. (2006). An assessment of equivalence between online and mail surveys in service research, Journal of Service Research, 8 (4), 346-355.
    • Dirks, K. T., & Ferrin, D. L. (2002). Trust in leadership: Meta-analytical findings and implications for organizational research. Journal of Applied Psychology, 87, 611-628.
    • Doney, P., & Cannon, J. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61 (2), 35-51.
    • Eberl, M. & Schwaiger, M. (2005). Corporate reputation: disentangling the effects on financial performance. European Journal of Marketing, 39, (7/8), 838-854.
    • Evans, M. (2012). Beyond the integrity paradox - towards 'good enough' governance? Policy Studies, 33 (1), 97-113.
    • Falk, R., & Miller, N. (1992). A Primer for soft modeling, University of Akron Press, Akron, Ohio.
    • Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measure. Journal of Marketing Research, 18 (1), 39-50.
    • Fullerton, C. (2003). When does commitment lead to loyalty? Journal of Services Research, 5 (4), 333-344.
    • Galford, R., & Drapeau, A. (2003). The enemies of trust. Harvard Business Review, 81 (2), 5- 11.
    • Garnefeld, I., Helm, S., & Eggert, A. (2011). Walk you talk: An experimental investigation of the relationship between word of mouth and communicators' loyalty. Journal of Service Research, 14 (1), 93-107.
    • Garzia, D. (2011). The personalization of politics in Western democracies: Causes and consequences on leader-follower relationships. The Leadership Quarterly, 22 (4), 697-709.
    • Geeraert, A., Alm, J., & Michael Groll, M. (2014). Good governance in international sport organizations: an analysis of the 35 Olympic sport governing bodies. International Journal of Sport Policy and Politics, 6 (3), 281-306.
    • Glantz, M. (2010). The Floyd Landis doping scandal: Implications for image repair discourse. Public Relations Review, 36(2), 157-163.
    • Goodwin, M., & Grix, J. (2011). Bringing structures back in: The 'governance narrative' the 'decentred approach' and 'asymmetrical network governance in the education of sport policy communities. Public Administration, 89, (2), 537-557.
    • Gotsi, M. & Wilson, A. M. (2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6 (1), 24-30.
    • Gray, E. R. & Balmer, J. M T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31 (12), 695-702.
    • Gremler, D. D., Gwinner, K. P. & Brown, S. W. (2001). Generating positive word-of-mouth communication through customer-employee relationships. International Journal of Service Industry Management, 12 (1), 44-59.
    • Gürhan-Canli, Z. & Batra, R. (2004). When corporate image affects product evaluations: The moderating role of perceived risk. Journal of Marketing Research, 41 (2), 197-205.
    • Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2013). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications Incorporated.
    • Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40 (3), 414-433.
    • Harrison-Walker, J. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4 (1), 60-75.
    • Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, Rudolf R. Sinkovics and Pervez N. Ghauri, eds., Bingley, UK: Emerald Group, 277-320.
    • Hess, J. (1995), in Stern, B.B. (Eds), Construction and Assessment of a Scale to Measure Consumer Trust. Chicago, IL: American Marketing Association, 6, 20-6.
    • Jap, S. D., & Anderson, E. (2007). Tessting a life-cycle theory of cooperative interorganizational relationships: Movement across stages and performance. Management Science, 53 (2), 260-275. Doi: 10.1287/mnsc.1060.0610 Jarvis, C. B., MacKenzie, S. B., & Podsakoff, P. M. (2012). The negative consequences of measurement model misspecification: A response to Aguirre-Urreta and Marakas. MIS Quarterly, 36(1), 139-146.
    • Johnson, S., Schnatterly, K., & Hill, A. (2013). Board composition beyond independence social capital, human capital, and demographics. Journal of Management, 39 (1), 232-262.
    • Jones, B., Temperley, J. & Lima, A. (2009). Corporate reputation in the era of Web 2.0: The case of Primark. Journal of Marketing Management, 25 (9/10), 927-939.
    • Kaptein, M. (2008). Developing and testing a measure for the ethical culture of organisation: The corporate ethical virtues model. Journal of Organisational Behaviour, 29, 923-947.
    • Kelman, H. (1961). Process of opinion change. Public Opinion Quarterly, 25 (Spring) 57-78.
    • Kharouf, H., Lund, D. & Sekhon, H. (2014). Building trust by signaling trustworthiness in service retail. Journal of Services Marketing, 28 (5), 361-373.
    • Lacey, R., Kennett-Hensel, P. (2010). Longitudinal effects of corporate social responsibility on customer relationships. Journal of Business Ethics, 97 (4), 581-597.
    • Liang, H., Saraf, N., Hu, Q., & Xue, Y. (2007). Assimilation of enterprise systems: The effect of institutional pressures and the mediating role of top management. MIS Quarterly, 31(1), 59-87.
    • Lin, L-Y. & Lu, C-Y. (2010). The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word‐of‐mouth. 63 (3), 16-34.
    • Löhndorf, B., & Diamantopoulos, A. (2014). Internal branding social identity and social exchange perspectives on turning employees into brand champions. Journal of Service Research, 17 (3), 310-325.
    • Lusch, R. F., & O'Brien, M. (1997). Fostering professionalism; researchers can't communicate their value if they don't recognize it themselves. Marketing Research, Spring, 25-31.
    • Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20 (3), 709-734.
    • Mcknight, D. H., Choudhury, V. & Kacmar, C. 2002. Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13, 334-359.
    • Melewar, T. C. & Karaosmanoglu, E. (2006). Seven dimensions of corporate identity. European Journal of Marketing, 40 (7/8), 846-869.
    • Milano, M., & Chelladurai, P. (2011). Gross domestic sport product: The size of the sport industry in the United States. Journal of Sport Management, 25(1), 24-35.
    • Misener, K., & Doherty, A. (2013). Understanding capacity through the processes and outcomes of interorganizational relationships in nonprofit community sport organizations. Sport Management Review, 16 (2), 135-147.
    • Morgan, R., & Hunt, S. (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58 (3), 20-38.
    • Nandan, S. (2005). An exploration of the brand identity-brand image linkage: A communications perspective. The Journal of Brand Management, 12 (4), 264-278.
    • Netemeyer, R. G., Bearden, W., & Sharma, S. (2003). Scaling procedures: Issues and applications. Sage Publications, Thousand Oaks, California.
    • Nguyen, N. & Leblanc, G. (2001). Corporate image and corporate reputation in customers' retention decisions in services. Journal of Retailing and Consumer Services, 8 (4), 227-236.
    • Norman, S., Avolio, B., & Luthans, F. (2010). The impact of positivity and transparency on trust in leaders and their perceived effectiveness. The Leadership Quarterly, 21, 350-364.
    • Palmatier, R. W., Dant, R. P., Grewal, D. & Evans, K. R. (2006). Factors influencing the effectiveness of relationship marketing: A meta-analysis. Journal of Marketing, 70 (4), 136-53.
    • Peloza, J. & Shang, J. (2011). How can corporate social responsibility activities create value for stakeholders? A systematic review. Journal of the Academy of Marketing Science, 39 (1), 117-135.
    • Pielke, R. (2013). How can FIFA be held accountable? Sport Management Review, 16 (3), 255- 267.
    • Podsakoff, P. M., MacKenzie, S. B., Paine, J. B., & Bachrach, D. G. (2000). Organizational citizenship behaviors: A critical review of the theoretical and empirical literature and suggestions for future research. Journal of Management, 26 (3), 513-563.
    • Podsakoff, Philip M., Scott B. MacKenzie, Jeong-Yeon Lee, & Podsakoff, P, M. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88 (5), 879-903.
    • Pomering, A., & Johnson, L. W. (2009). Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion. Corporate Communications: An International Journal, 40 (4), 420-439.
    • Sekhon, H., Ennew, C., Kharouf, H., & Devlin, J. (2014). Trustworthiness and trust: Influences and implications. Journal of Marketing Management, 30 (3/4), 409-430.
    • Sekhon, H., Roy, S., Pritchard, A., & Shergill, G. (2013). Modelling trust in services relationships: A transnational perspective. Journal of Services Marketing, 27 (1), 76-86.
    • Shrout, P.E. and Bolger, N. (2002). Mediation in experimental and nonexperimental studies: New procedures and recommendations. Psychological Methods, 7(4), 422-445.
    • Siegrist, M., G., Cvetkovich, G., & Roth C. (2000). Salient value similarity, social trust and risk/benefit perception. Risk Analysis, 20 (3), 353-362.
    • Simöes, C., Dibb, S., & Fisk, R. P. (2005). Managing corporate identity: An internal perspective. Journal of the Academy of Marketing Science, 33 (2), 153-168.
    • Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust value and loyalty in relational exchanges. Journal of Marketing, 66 (1), 15-23.
    • Sweeney, J., Souter, G., & Mazzarol, T. (2012). Word of mouth: measuring the power of individual messages. European Journal of Marketing, 46 (1/2), 237-257.
    • Walsh, G., Beatty, S. E., & Shiu, E. M. K (2009). The customer-based corporate reputation scale: Scale replication and short-form. Journal of Business Research, 62 (10), 942-930. Tvalues 0.20 0.19 0.39 0.81 0.78 0.14 0.28 0.58 5.68 5.24 8.89 31.08 14.97 2.35 5.18 10.44 0.12 0.12 0.30 0.75 0.67 0.03 0.18 0.47 0.25 0.25 0.47 0.85 0.88 0.24 0.38 0.68
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article