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Pryce, G.; Oates, S. (2008)
Publisher: Taylor and Francis
Languages: English
Types: Article
Subjects: P1, H1, HA, GA, HD
“Des. Res.”, “rarely available”, “viewing essential” – these are all part of the peculiar parlance of housing advertisements which contain a heady mix of euphemism, hyperbole and superlative. Of interest is whether the selling agent’s penchant for rhetoric is spatially uniform or whether there are variations across the urban system. We are also interested in how the use of superlatives varies over the market cycle and over the selling season. For example, are estate agents more inclined to use hyperbole when the market is buoyant or when it is flat, and does it matter whether a house is marketed in the summer or winter? This paper attempts to answer these questions by applying textual analysis to a unique dataset of 49,926 records of real estate transactions in the Strathclyde conurbation over the period 1999 to 2006. The analysis opens up a new avenue of research into the use of real estate rhetoric and its interaction with agency behaviour and market dynamics.
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    • Pryce, G. and Gibb, K. (2006) Submarket Dynamics of Time to Sale, Real Estate Economics, 34(3), pp. 377-415.
    • Rothenberg J., Galster, G., Butler, R., and Pitkin, J. (1991) The Maze of Urban Housing Markets: Theory, Evidence, and Policy, Chicago: University of Chicago Press.
    • Smith, S., Munro, M., and Christie, H. (2006) "Performing (housing) markets", Urban Studies, vol. 43, pp. 81-98.
    • Stein, J. (1995) Prices and Trading Volume in the Housing Market: A Model with Downpayment Constraints, Quarterly Journal of Economics 110(2) pp. 379-406.
    • Stuart-Smith, J., Timmins, C. and Pryce, G. (2005) 'Explaining phonological variation and change in an urban vernacular: does television play a role?', Conference Paper, 34th Conference of New ways of analyzing variation, New York, July 2005.
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