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Grandcolas, Ursula; Rettie, Ruth; Payne, Verity (2003)
Publisher: Kingston Business School, Kingston University
Languages: English
Types: Book
Subjects: business
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Briggs, S. (2000) “How Internet Advertising Works: New Evidence and Directions for Future Study”, Esomar Pre-Congress Workshop.
    • Di Ianni, A. (2000) “The E-business Enterprise and the 'Web-first' Principle of E-marketing”, Journal of Interactive Marketing, Vol. 2 Issue 2, pp 58-170.
    • eMarketer (2000) “eMail Marketing Report”, eMarketer: New York.
    • Hagel, J. and Singer, M. (1999) Net Worth, Harvard Business School Press: Boston, MA.
    • Godin, S. (1999) Permission Marketing: Turning Strangers Into Friends, and Friends into Customers, Simon and Schuster Publishing Company: New York.
    • IMT Strategies (1999) The eMail Marketing Report, IMT Strategies: Stamford, CA.
    • Jackson, A. and DeCormier, R. (1999) “E-mail Survey Response Rates: Targeting Increases Response”, Journal of Marketing Intelligence and Planning , Vol 17, Issue 3, pp135-139.
    • Turban, E., Lee, J., King, D. and Chung, H.M. (2000) Electronic Commerce: A Managerial Perspective, Prentice-Hall: New Jersey, p360.
    • Windham, L. (2000) The Soul of the New Consumer, Allworth Press: New York.
    • Wreden, N. (1999) “Mapping the Frontiers on Email Marketing”, Harvard Management Communication Letter (9 January).
    • Wright, N.D. and Bolfing, C.P. (2001) “Marketing via Email: Maximizing its Effectiveness Without Resorting to Spam”, James Madison University: unpublished Working Paper, .
    • Yeshin, A. (1998) Integrated Marketing Communications, Butterworth-Heinemann: Oxford.
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