Remember Me
Or use your Academic/Social account:


Or use your Academic/Social account:


You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.


Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message


Verify Password:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Fox, Dorothy; Morrison, Pearl
Languages: English
Types: Unknown
Subjects: edu, tou

Classified by OpenAIRE into

Curriculum innovation in higher education is often directed at efficiency; however, this paper reports a small change in the curriculum which was designed to enhance student employability. Central to the learning and assessment of an undergraduate Events Management unit is that the students, in groups, organise a real event. In the academic year 2008-09, ‘clients’ were sought for each group, for whom the students could act as consultants in the organisation of an event. Communication skills in relation to consultancy were a particular emphasis of the innovation, which was evaluated using an action research methodology. Data, collected during the year, suggested that just over half of the cohort believed the approach was helping them to obtain a 40 week industrial placement for the following year. Furthermore, about three-quarters of the students felt that it would be beneficial in employment, first, during their placement (30% indicated it would be very useful) and secondly, after graduation. Upon completion of the events, the student group leaders and the clients were each asked to rate the other party and this showed that the clients also had a very favourable opinion of the students. Recommendations for minor modifications to the format were then made for the next academic year.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Allen, J., O'Toole, W., Harris, R. & McDonnell, I. (2008). Festival and special event management, (4th ed.). Milton, Queensland: John Wiley and Sons Australia Ltd.
    • Barnett, R. & Coate, K. (2005). Engaging the curriculum in higher education. Maidenhead: Open University Press.
    • Beaty, L. (2003). Supporting learning from experience. In : H. Fry, S. Ketteridge & S.
    • Marshall, (Eds.), A handbook for teaching and learning in higher education: enhancing academic practice. (2nd ed.). ( pp. 134-147). Abingdon: RoutledgeFalmer.
    • Biggs, J. & Tang, C. (2007). Teaching for quality learning at university, (3rd ed.).
    • Dickinson, J. & Shipway, R. (2007), Resource Guide to the impact of events.
    • Entwistle, N. (2005). Contrasting perspectives on learning. In: F. Marton, D. Hounsell & N.
    • Entwistle (eds.). The experience of learning: implications for teaching and studying in higher education. (3rd ed.). (pp. 3-22). Edinburgh: University of Edinburgh, Centre for Teaching, Learning and Assessment.
    • Enzenbacher, D. (2005). Enhancing student employability through a team exercise on a visitor attraction management module. Retrieved from: http://www.heacademy.ac.uk/assets/hlst/documents/projects/Employability/employ_enzenbac her.pdf Flinn, J. (2008). Increasing employability in events management: a sustainable approach to work experience. Link 21, 8-9.
    • Francisco, L. (2008). Lack of corporate backing hits charity fundraisers. Event. Dec 2008/Jan 2009.
    • Hind, D. & Moss, S. (2005). Employability skills. Sunderland: Business Education Publishers Ltd.
    • Hounsell, D. (2003). The evaluation of teaching. In: H. Fry, S. Ketteridge & S. Marshall, (Eds.). A handbook for teaching and learning in higher education, (2nd ed.). (pp. 200-212).
    • Jackson, N., Oliver, M., Shaw, M. & Wisdom, J. (2006). Developing creativity in higher education. London: Routledge.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article