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Slater, Alix (2003)
Publisher: Wiley Online
Languages: English
Types: Article
Research into museum membership schemes and their members is limited and\ud fragmented. This study presents an overview of existing research as a contextual\ud framework for a study of the motivations and behavior of members of a British\ud national museum. The paper examines factors such as members’ motives for joining,\ud their usage of benefits, the value they place on membership, and their feelings\ud about the host organization. It concludes with advice as to how membership managers\ud can more effectively manage their own membership organization.
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    • 1. In the UK, the Market Research Society classification system grades the occupation of the “chief income earner” or the head of the household, using a 6-point scale: A, B, C1, C2, D and E. A, B and C1 represent nonmanual occupations, C2 and D manual, and E household nonearners, for example those receiving state benefits, or the basic state pension. Approximately 3 per cent of the population is classified as A, 14 percent B, 26 percent C1, 25 percent C2, 19 percent D and 13 percent E (MRS 1991).
    • 2. Likelihood ratio has been used as a substitute for Chi-Square, since the criteria for the number of cells with values less than 5 could not always be met. Although the contingency coefficient was higher than Cramer's V, it has not been shown, since the size of tables differed, and the author did not want readers to make comparisons between values for each variable.
    • 3. C is not significant as x2 does not reach the critical value.
    • 4. Likelihood ratio has been used for all variables for consistency, since the data didn't always meet the criteria for its use. Where x2 was not valid it has not been included.
    • 5. p ≥ 0.001 unless otherwise stated.
    • 6. Kendall's tau-b is shown as an alternative to G as the variables are presented in square tables. It is normally more conservative than G but illustrates the strong association between usage of benefits and their importance to respondents.
  • No related research data.
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