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fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Languages: English
Types: Unknown
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This paper examines the effect of Arabic social and cultural factors on adopting aberrant consumer behaviour (ACB) in Libya. The data was collected by conducting personal interviews with 26 marketers in Libya. The findings indicate that the Arabic social and cultural environment enforces some limitations on ACB control and prevention practices. These limitations have provided an opportunity for some Libyan consumers to engage in ACB. However, this paper goes on to explore some unique alternative ACB controlling and preventative practices used by Libyan marketers which are considered socially acceptable.
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