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This paper explores the use of personality type instruments, such as the Myers-Briggs Type Indicator in a cross-cultural analysis of UK and Taiwanese Design students. Personality typing is now widely used in the\ud western business community for Human Resources, training, counseling and career planning, however very little information exists with regards to the Asian personality type. The results of this study have shown that the most important of the type preferences is the Sensing-iNtuitive (S-N) one, with its proven link to creativity.

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