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fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Publisher: Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters
Languages: English
Types: Part of book or chapter of book
Subjects: HG
21st century marketing is the dawn of an age that embraces and celebrates more human traits - beyond simple industrialisation, commerce and structuralism. Financial and economic transactions are the culmination of human transactions in the widest sense; and these begin with transactional exchanges of thoughts, emotions, experiences and social activities.\ud \ud Increasingly, these activities involve interactions via social media platforms. With this in mind, in this article I am going to focus on the theatre of communication, offering some building blocks and principles behind what makes for compelling social media engagement.
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