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Publisher: Faculty of Social Sciences and Humanities, London Metropolitan University
Languages: English
Types: Article
Subjects: dewey650

Classified by OpenAIRE into

ACM Ref: ComputingMilieux_COMPUTERSANDSOCIETY, ComputingMilieux_GENERAL
Electronic commerce (EC) has the potential to improve efficiency and productivity in many areas and, therefore, has received significant attention in many countries. However, there has been some doubt about the relevance of ecommerce for developing countries. The absence of adequate basic infrastructural, socio-economic and the lack of government national ICT strategies have created a significant barrier in the adoption and growth of e-commerce in developing countries. The study shows that, in order to understand the adoption and diffusion of e-commerce in developing countries, cultural issues need to be considered. In this paper, we present and discuss these issues hindering e-commerce adoption in developing countries.

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