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fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Languages: English
Types: Article
Subjects:
The purpose of this study was two-fold: firstly, it was to examine the determinants satisfaction levels of golf tourists and secondly to investigate if these vary across golf tourists’ country of residence. Using data collected through a survey of golf tourists visiting Lisbon (Portugal), attributes directly related to playing golf as well as more generic destination attributes were examined as potential determinants of golf tourists’ satisfaction. The data was analysed in two stages by the means of logistic regression. In stage one, the analysis was based on a representative sample of golf tourists to the region. In the second stage, two separate analyses were undertaken, one examining the satisfaction of Nordic golf tourists and another of British golf tourists (the two main markets for Lisbon). The results indicate that the satisfaction level of golf tourists is influenced by several factors, including those related to perceived quality and value. In addition, the results suggest that satisfaction is influenced by cross-cultural differences. While some determinants were important influences for both the British and the Nordic golfers, other determinants were specific to each country of origin. lytoinvestigateifthesevaryacrossgolftourists’countryofresidence.Using data collectedthroughasurveyofgolftouristsvisitingLisbon(Portugal),attributesdirectlyrelatedto playinggolfaswellasmoregenericdestinationattributeswereexaminedaspotentialdeterminantsof golf tourists’satisfaction.Thedatawasanalysedintwostagesbythemeansoflogisticregression.In stage one,theanalysiswasbasedonarepresentativesampleofgolftouriststotheregion.Inthesecond stage, twoseparateanalyseswereundertaken,oneexaminingthesatisfactionofNordicgolftourists and anotherofBritishgolftourists(thetwomainmarketsforLisbon).Theresultsindicatethatthe satisfactionlevelofgolftouristsisinfluencedbyseveralfactors,includingthoserelatedtoperceived qualityandvalue.Inaddition,theresultssuggestthatsatisfactionisinfluencedbycross-cultural differences.WhilesomedeterminantswereimportantinfluencesforboththeBritishandtheNordic golfers,otherdeterminantswerespecifictoeachcountryoforigin.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Akama, J.S., & Kieti, D.M. (2003). Measuring tourist satisfaction with Kenya's wildlife safari: A case study of Tsavo West National Park. Tourism Management, 24(1), 73-81.
    • Akinci, S., Kaynak, E., Atilgan, E., & Aksoy, Ş. (2007). Where does the logistic regression analysis stand in marketing literature? A comparison of the market positioning of prominent marketing journals. European Journal of Marketing, 41(5/6), 537-567.
    • Baker, D., & Crompton, J. (2000). Quality, satisfaction and behavioral intentions.
    • Annals of Tourism Research, Vol. 27, 785-804.
    • Boukas, N., & Ziakas, V. (2012). Impacts of the Global Economic Crisis on Cyprus Tourism and Policy Responses. International Journal of Tourism Research, doi: 10.1002/jtr.1878.
    • Bowen, D., & Clarke, J. (2002). Reflections on tourist satisfaction research: Past, present and future. Journal of Vacation Marketing , 8(4), 297-308.
    • Bradley, G. L., & Sparks, B. (2012). Antecedents and Consequences of Consumer Value: A Longitudinal Study of Timeshare Owners. Journal of Travel Research, 51(2), 191-204.
    • Chand, M. (2010). Measuring the service quality of Indian tourism destinations: an application of SERVQUAL model. International Journal of Services Technology and Management, 13(3-4), 218-233.
    • Chen, C.F.,& Chen, F.S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists. Tourism Management. 31(1), 29-35.
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