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Publisher: Elsevier Ltd.
Languages: English
Types: Article
Subjects:
This article focuses on distribution of television and, using BBC Three as a case study, provides an in-depth examination of how broadcasters’ strategies for packaging and distributing content are being re-considered in response to newly emerging patterns of audience behaviour and demand. It considers the extent to which the role of the broadcast channel – traditionally the main vector via which audiences have enjoyed television content - may now be threatened by the rise of online rivals and accompanying pressures to adjust to a digital multiplatform environment. Drawing on the experience of BBC Three, the research question it asks is: to what extent is there an economic justification for switching from ‘the channel’ as the distribution format to an online-only service? The original findings presented are based on analysis of the finances of BBC Three, on evidence gathered through a series of in-depth interviews carried out with senior executives at the BBC, and on analysis of secondary source data and public policy statements and performance reviews. They provide an empirically based contribution to knowledge about how growth of the internet is prompting public service suppliers of media to reconsider and adjust their strategies for distribution of television content and, more generally, to understanding of contemporary strategies for re-invention and survival in the television industry.
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    • Alvarez-Monzoncillo, J (2011) Watching the Internet: The Future of TV? Formalpress, 2011, BBC Trust (2014), Service Review of BBC Television: BBC One, BBC Two, BBC Three & BBC Four, July 2014, London: BBC Trust.
    • Bennett, J (2012), 'Is multiplatform a dirty word?' (02.05.12), CST Online, Blog at http://cstonline.tv/james-bennett
    • Bennett, J., Strange, N., Kerr, P and Medrado, A (2012), Multiplatform Public Service Broadcasting: The Economic and Cultural Role of UK Digital and TV Independents, Royal Holloway, University of London.
    • Bennett, J and Strange, N (2014) 'Linear legacies: Managing the multiplatform production process' in Kompare, D., Derek, J and Avi, S. (eds.) Making Media Work: Cultures of Management in the Entertainment Industries, New York: New York University Press: 63-89.
    • Enli, G (2008), 'Redefining Public Service Broadcasting: Multi-Platform Participation', Convergence: The International Journal of Research into New Media Technologies, 14 (1): 105- 120.
    • Küng, L., Picard, R. and Towse, R (2008) The Internet and the Mass Media. London: SAGE.
    • Meikle, G and Young, G (2008), 'Beyond Broadcasting? TV for the Twenty-First Century', Media International Australia, 126: 67-70.
    • Figure 4: BBC Analysis of Expenditure and Per User Costs, 2007-2013 BBC
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