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Languages: English
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This paper explores recent patterns of minority interest television programming in\ud Finland and the UK and their implications for future public service broadcasting (PSB)\ud environments. The provision of resources to cater for minority interests of various kinds\ud has traditionally been a core feature of Finnish and UK broadcasting, despite PSB being\ud distinctly different in terms of its organisation and delivery in each territory. The core\ud argument of the paper is that the expansion of broadcasting systems since the mid-1980s,\ud delivered for the most part through a process of neo-liberal marketisation, has altered the\ud nature, extent and delivery pattern of broadcasting for minority audiences. The paper\ud provides empirical evidence of how broadcasters in both cases have gravitated towards\ud competing for audience share through concentrating their resources on populist, cost\ud effective, forms of programming with important consequences for minority interest\ud provision. The paper’s empirical data shows that the instances of this trend have occurred\ud most strongly in the commercial sector. In the light of the current, and likely future,\ud funding environment, the evidence of the paper points to the importance of maintaining\ud public funding for minority programming in increasingly marketised broadcasting\ud systems.
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    • Aslama, Minna (2006) The Diversity Challenge: Changing Television Markets and Public Service Programming in Finland, 1993-2004. The Donald McGannon Communication Research Center. Available at: http://fordham.bepress.com/cgi/viewcontent.cgi?article=1009&context=mcgannon_working_ papers.
    • Cerny, Philip G. (2008), 'Embedding neo-liberalism: the evolution of a hegemonic paradigm', Journal of International Trade and Diplomacy, Vol. 2 No.1, pp. 1-46.
    • Freedman, Des (2003) Television policies of the Labour Party, 1951-2001. London: Frank Cass.
    • Goodwin, Peter (1998) Television under the Tories : Broadcasting Policy 1979-1997.
    • Hallin, D. C. and P. Mancini (2004) Comparing media systems : three models of media and politics. Cambridge: Cambridge University Press.
    • Hanski, Pentti (2001) Pöllön siivin: MTV:n vuodet 1955-1984. Helsinki: Otava.
    • 8 Main terrestrial channels in the UK are BBC One, BBC Two, ITV1, Channel 4 and Channel 5/Five (1997-). In Finland, they are YLE TV1, YLE TV2, MTV (-1993), Kolmoskanava (1986-1993), MTV3 (1993-) and Nelonen (1997-). Although MTV's output prior to 1993 was on Yleisradio's two channels, it is considered as a separate entity in this study.
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