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Publisher: Taylor & Francis
Languages: English
Types: Article
Subjects: HF, GV
This study aimed to explore the projected images of major outbound destinations based on popular travel magazines in China. Travel articles on Hong Kong, Macau, Japan, South Korea, Vietnam and Taiwan from 2006 to 2008 were content analyzed. Japan was reported on most, and the projected images of the six destinations are dominated by leisure and recreation, and culture, history and art. Correspondence analysis was used to examine relationships between destinations and popular image attributes. The results showed that South Korea and Macau had distinct projected images, whereas Japan, Taiwan, Hong Kong and Vietnam shared many similar image attributes. Practical implications for destination marketing organizations are provided.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Akama, J. S., & Kieti, D. M. (2003). Measuring tourist satisfaction with Kenya's wildlife safari: A case study of Tsavo West National Park. Tourism Management, 24(1), 73-81.
    • Andreu, L., Bigne, E., & Cooper, C. (2001). Projected and perceived image of Spain as a tourist destination for British travellers. Journal of Travel and Tourism Marketing, 9(4), 47-67.
    • Ashworth, G. J. (1991). Products, places and promotion: Destination images in the analyses of the tourism industry. In T. Sinclair, T, Inclair, & M.J. Stabler, (Eds.), The tourism industry: An international analyses (pp. 121-142). CAB International, Wallingford.
    • Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1-9.
    • Baloglu, S., & Uysal, M. (1996). Market segments of push and pull motivations: A canonical correlation approach. International Journal of Contemporary Hospitality Management, 8(3), 47-67.
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