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San Cornelio, G; Gomez Cruz, E (2014)
Publisher: University of Southern California, Annenberg School for Communication & Journalism
Languages: English
Types: Article
This study endeavors to shed some light on the notion of co-creation in the global context of new media user participation and its relationship with innovation. First, the different discourses surrounding the notion of co-creation will be discussed, which are mainly addressed to industry-oriented projects. Alternatively, a nondirected case study focused on digital photography will be presented, enabling an analysis of co-creation through the lens of the theories of creativity. Consequently, through connecting creativity with our fieldwork, we suggest that the transformation of a cultural field by means of co-creation can lead to innovations that affect the entire field.
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