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Publisher: Emerald
Languages: English
Types: Article
Subjects: N100, P900
Purpose – This paper aims to demonstrate how consolidation within Europe’s mobile telecommunication markets requires willing buyers and sellers.\ud \ud Design/methodology/approach – After highlighting the resurgence in merger and acquisition (M & A) activity in mobile telecommunications, the paper draws on a variety of secondary sources to analyse the strategies of three companies.\ud \ud Findings – The paper highlights the interwoven nature of the strategies of three companies: BT, Hutchison Whampoa and Telefónica. BT has returned to the mobile telecommunications market in the UK, with the company it did not acquire being purchased by Hutchison. As Hutchison implements a “double or quits” strategy in Europe, it has acquired operations from Telefónica, which, in turn, has exited most of its non-Spanish European operations to focus on Latin America.\ud \ud Research limitations/implications – The paper relies on secondary data and thus highlights the challenges of doing so and the need for more information regarding M & As to be in the public domain.\ud \ud Practical implications – There is a need to adopt a sector-wide or regional approach for analysing the strategies of telecommunication companies.\ud \ud Originality/value – The paper uniquely provides an overview of three corporate strategies to show how they interact with one another.

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