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Stobart, Jon (2010)
Publisher: Emerald Group Publishing Limited
Languages: English
Types: Article
Subjects: HC260.C6, HF5428
Purpose. This paper aims to reconsider and reframe the relationship between retail and consumer revolutions, arguing that the two have too often been separated empirically and conceptually. \ud Design/methodology/approach. Reviewing a broad range of literature, the paper discusses the ways in which the historiography of retailing and consumption might be brought together by a greater focus on and theorisation of shopping. \ud Findings. The paper highlights equivocation in the literature about the extent to which retailing was transformed during the eighteenth century in response to consumer changes. Whilst some aspects were dramatically transformed, others remained largely unchanged. It draws on a rather smaller body of work to illustrate the ways in which shopping practices were instrumental in connecting shops and consumers, linking to the cultural world of consumption to the economic realm of retailing. \ud Originality/value. The key argument is that, if studies of shopping are to be useful in furthering our understanding of retailing and consumption, then we must theorise shopping more fully. In particular, the paper emphasises the insights afforded by notions of performance and identity, and by analyses of consumer motivation; arguing that these offer the opportunity to link shopping to wider debates over politeness, gender roles and even modernity\ud
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    • Stobart, J. (2008), “Selling (through) politeness: advertising provincial shops in eighteenth-century England”, Cultural and Social History, Vol. 5 No. 3, pp. 309-328.
    • Stobart, J. (2008a), Spend, Spend, Spend: A History of Shopping, The History Press, Stroud.
    • Stobart, J. and Hann, A. (2004), “Retailing revolution in the eighteenth century: evidence from northwest England”, Business History, Vol. 46 No. 2, pp. 171-94.
    • Stobart, J., Hann, A. and Morgan, V. (2007), Spaces of Consumption: Leisure and Shopping in the English Town, c.1680-1830, Routledge, London.
    • Stobart, J. and Van Damme, I. (2010), Eds, Modernity and the Second-Hand Trade, Palgrave, Basingstoke.
    • Veekman, J. (2002), Ed., Majolica and Glass. From Italy to Antwerp and Beyond. The Transfer of Technology in the 16th - early 17th Century, Stadt Antwerpen, Antwerp.
    • Vickery, A. (2009), Behind Closed Doors: At Home in Georgian England, Yale University Press, Newhaven.
    • Walsh, C. (2008), “Shopping at first hand? Mistresses, servants and shopping for the household in early-modern England”, in Hussey D. and Ponsonby M. (Eds), Buying for the Home: Shopping for the Domestic from the Seventeenth Century to the Present , Ashgate, Aldershot, pp. 13-26.
    • Walsh, C. (2003) “Social meaning and social space in the shopping galleries of early-modern London”, in Benson J. and Ugolini L. (Eds), A Nation of Shopkeepers. Five Centuries of British Retailing, I.B. Tauris, London, pp. 52-79
    • Weatherill, L. (1996), Consumer Behaviour and Material Culture, first edition 1988, Routledge, London.
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