LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Pike, S.; Page, S.J. (2014)
Languages: English
Types: Article
Subjects:
This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is structured around one principal question: 'To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination?'. In pursuit of this underlying question, we address a number of themes including nomenclature and the DMO, the evolution of the destination marketing literature, competitiveness as the DMO reason d'être, and DMO effectiveness including issues of branding and positioning, and future research themes in the field. © 2013 Elsevier Ltd.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Although there not yet a widely accepted model of destination competitiveness, from a review of the literature the critical success factors for an effectively managed and competitive destination can be summarised as the following categories (see see Ahmed & Krohn 1990, Poon 1993, Smeral 1996, Faulkner, Oppermann & Fredline 1999, Crouch & Ritchie 1999, Buhalis 2000, Goeldner, Ritchie & McIntosh 2000, Ritchie & Crouch 2000, 2003, Ritchie, Crouch & Hudson 2000, Rubies 2001, Australian Department of Industry, Tourism and Resources 2001, Smeral & Witt 2002, Fayos-Sola 2002, Kozac 2002, March 2003, MelianGonzalez & Garcia-Falcon 2003, Heath 2003, Dwyer, Livaic & Mellor 2003, Enright & Newton 2005, 2006, Vanhove 2006, Pike 2008): 324-336.
    • King, B. (1994). Australian attitudes to domestic and international resort holidays: A comparison of Fiji and Queensland. In Seaton, A. V. (Ed) Tourism: The State of the Art. Chichester: John Wiley & Sons.
    • Klenosky, D.B., & Gitelson, R.E. (1997). Characteristics of effective tourism promotion slogans. Annals of Tourism Research. 24(1): 235-251.
    • Konecnik, M. (2005). Slovenia as a tourism destination: Differences in image evaluations perceived by tourism representatives from closer and more distant markets. Economic and Business Review. 7(3): 261-282.
    • Konecnik, M. (2006). Croatian-based brand equity for Slovenia as a tourism destination. Economic and Business Review. 8(1): 83-108.
    • Konecnik, M., & Gartner, W.C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research. 34(2): 400-421.
    • Konecnik, Ruzzier, M., & de Chernatony, L. (2013). Developing and applying a place brand identity model: The case of Slovenia. Journal of Business Research. 66: 45-52.
    • Kneesel, E., Baloglu, S., & Millar, M. (2010). Gaming destination images: Implications for branding. Journal of Travel Research. 49(1): 68-78.
    • Knight, G. (1999). International services marketing: Review of research, 1980-1998. The Journal of Services Marketing. 13(4/5): 347-360.
    • Kolb, B.N. (2006). Tourism Marketing for Cities and Towns - Using Branding and Events to Attract Tourists. Oxford: Elsevier.
    • Konecnik, M. (2004). Evaluating Slovenia's image as a tourism destination: A selfanalysis process towards building a destination brand. Journal of Brand Management. 11(4): 307-316.
    • Konecknik, M., & Gartner, W.C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research. 34(2): 400-421.
    • Kotler, P., Bowen, J., & Makens, J. (1999). Marketing for Hospitality and Tourism. (2nd Ed). Upper Saddle River, N.J: Prentice-Hall.
    • Kotler, P., Haider, D. H., & Rein, I. (1993). Marketing Places. New York: The Free Press.
    • Kozak, M. (2002). Destination benchmarking. Annals of Tourism Research. 29(2): 497-519.
    • Kozak, M., & Baloglu, S. (2010). Managing and Marketing Tourist Destinations: Strategies to gain a Competitive Edge. London: Routledge.
    • Li, X., & Wang, Y. (2010). Evaluating the effectiveness of destination marketing organisations' websites: Evidence from China. International Journal of Tourism Research. 12: 536-549.
    • Litvin, S.W., & Alderson, L.L. (2003). How Charleston got her groove back: a convention and visitors bureau's response to 9/11. Journal of Vacation Marketing. 9(2): 188-197.
    • Litvin, S.W., & Ling. S.N.S. (2001). The destination attribute management model: An empirical application to Bintan, Indonesia. Tourism Management. 22: 481-492.
    • Loda, M.D., Coleman, B.C., & Backman, K.F. (2010). Walking in Memphis: Testing one DMO's marketing strategy to millennials. Journal of Travel Research. 49(1): 46-55.
    • Long, J. (1994). Local authority tourism strategies - a British appraisal. The Journal of Tourism Studies. 5(2): 17-23.
    • Lovelock, C. (1991). Services Marketing. Englewood Cliffs, NJ: Prentice Hall.
    • Lubbe, B. (1998). Primary image as a dimension of Destination image: an Empirical assessment. Journal of Travel & Tourism Marketing. 7(4): 21-43.
    • MacInnes, D. J., & Price, L. L. (1987). The role of imagery in information processing: review and extensions. Journal of Consumer Research. 13: 473-491.
    • MacKay, K. J., & Fesenmaier, D. R. (1997). Pictorial element of destination in image formation. Annals of Tourism Research. 24(3): 537-565.
    • Malhotra, N.K. (1996). Marketing Research: An Applied Orientation. 2nd Ed. Upper Saddle River, NJ: Prentice Hall.
    • Malhotra, N., Hall, J., Shaw, M., & Oppenheim, P. (2007). Marketing Research. (3rd Ed). Frenchs Forest, NSW: Pearson Education.
    • Mancini, M. (2008). Selling Destinations. (5th Edition). Clifton Park, NJ: Cengage.
    • March, R. (2003). A marketing-oriented model of national competitiveness in tourism. CAUTHE Conference. Coffs Harbour: Southern Cross University.
    • Martinez, S.C., & Alvarez, M.D. (2010). Country versus destination image in a developing country. Journal of Travel & Tourism Marketing. 27: 748-764.
    • Martinez-Garcia, E., & Raya, J.M. (2008). Length of stay for low cost tourism. Tourism Management. 29(6): 1064-1075.
    • Marwick, M. (2001). Postcards from Malta: Image, consumption, context. Annals of Tourism Research. 28(2): 417-438.
    • Management. September: 168-180.
    • Phillips, W.J., Wolfe, K., Hodur, N., & Leistritz, F.L. (2011). Tourist word of mouth and revisit intentions to rural tourism destinations: A case of North Dakota, USA. International Journal of Tourism Research.
    • Pike, K. (1954). Language in Relation to a Unified Theory of the Structure of Human Behavior. Vol 1. California: Summer Institute of Linguistics.
    • Pike, S. (2002). Destination Image Analysis: A review of 142 papers from 1973-2000. Tourism Management. 23(5): 541-549.
    • Pike, S. (2002a). The use of importance-performance analysis to identify determinant short break destination attributes in New Zealand. Pacific Tourism Review. 6(1): 23-33.
    • Pike, S. (2002b). ToMA as a measure of competitive advantage for short break holiday destinations. Journal of Tourism Studies. 13(1): 9-19.
    • Pike, S. (2003). A Tourism PhD Reflection. Tourism Review. 58(1): 16-18.
    • Pike, S. (2004). Destination Marketing Organisations. Oxford: Elsevier.
    • Pike, S. (2004a). Destination brand positioning slogans - towards the development of a set Pike, S. (2005). Tourism destination branding complexity. Journal of Product & Brand Management. 14(4): 258-9.
    • Pike, S. (2006). Destination decision sets: A longitudinal comparison of stated destination preferences and actual travel. Journal of Vacation Marketing. 12(4): 319-328.
    • Pike, S. (2007). Consumer-based brand equity for destinations: Practical DMO performance measures. Journal of Travel & Tourism Marketing. 22(1): 51-61.
    • Pike, S. (2007a). Destination image literature: 2001 - 2007. Acta Turistica. 19(2): 107- 125.
    • Pike, S. (2007b). Destination image questionnaires - the trial of a 'don't know' option. Journal of Travel & Tourism Research. 2(Fall): 151-160.
    • Pike, S. (2007c). A cautionary tale of a resort destination's self-inflicted crisis. Journal of Travel & Tourism Marketing. 23(2/3/4): 73-82.
    • Pike, S. (2008). Destination Marketing. Burlington, MA: Butterworth-Heinemann.
    • Pike, S. (2008a). Five limitations of destination brand image measurement. Tourism Recreation Research. 33(3): 361-363.
    • Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations. Tourism Management. 30(6) : 857-866.
    • Thomas, R., Shaw, G. and Page, S. J. (2011). Understanding small firms in tourism: A WTO. (2008). Handbook on E-Marketing for Tourism Destinations. Madrid: World Tourism Organization.
    • WTO (2011). Global Tourism Policy and Practice. Madrid: World Tourism Organization.
    • Xiang, Z., Pan, B., Law, R., & Fesenmaier, D.R. (2010). Assessing the visibility of destination marketing organizations in Google: A case study of visitor bureau websites in the United States. Journal of Travel & Tourism Marketing. 27: 694-707.
    • Xaio, H., & Mair, L. (2006). “A paradox of images”: Representation of China as a tourist destination. Journal of Travel & Tourism Marketing. 20(2): 1.
    • Yadav, M.S. (2010). The decline of conceptual articles and implications for knowledge development. Journal of Marketing. 74: 1-19.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article