LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Ta, Minh Thu
Languages: English
Types: Unknown
Subjects:

Classified by OpenAIRE into

ACM Ref: ComputerApplications_COMPUTERSINOTHERSYSTEMS
The competitive landscape of global airline industry has changed dramatically as the result of airline deregulation and globalization impacts. Arguably, the most viable change for traditional airlines is the increased price pressures due to fierce competition from low cost carriers (LCCs). The ‘no frills’ formula, which involves reduction in service and comfort levels, challenges the retaining of full service model and more generally, the model focusing on service quality. Furthermore, reduction in average profitability, instability in return rate of traditional airlines leads to urgent need for traditional airlines to change business model. This research gave serious attention to key factors that shape the competition in airline sector, with aims to identify what sustainable competitive advantage that conventional airlines should focus on. Drawing from extensive industry indicators and market information, it was found that demand for air travel is so diverse and there is potential for service differentiation. In deed, if implemented successfully, network carriers can earn superior profit. The research conducted comprehensive and in-depth analysis of Singapore airlines, a highly profitable and famous for its service excellence. It was argued that SIA’s consistent outperformance is the result of both effective cost management and premium service offers. The dissertation concludes that airlines, especially conventional carriers need to excel in both cost control and service quality if they are to survive and prosper. In order to achieve these seemingly exclusive strategies, internally coherent self-reinforcing business system is needed. Hyper service differentiation is the ultimate competitive advantage for airlines in this new phase of industry development.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Figure 2: Flights by Low Cost Carriers vs. Total of All Carriers.......................................18 Figure 3: Average Route distance of Network airlines and LLCs......................................37 Figure 4 : Average salary of flight crew at selected airlines in 2001...................................40 Figure 5 :Available tonne-kms ('000) per employee in 2002...............................................42 Figure 6: Available tonne-kms per $1,000 labor cost...........................................................43 Figure 7: SIA Fleet composition..............................................................................................44
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article