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Yu, W.; Jacobs, M.A.; Chavez, R.; Feng, M. (2016)
Publisher: Taylor & Francis
Languages: English
Types: Article
Subjects: HF5351
Although previous research has addressed the interface and logical association among marketing, information technology (IT) and supply chain management, there have been few, if any, attempts to investigate how IT capability and marketing capability influence supply chain integration (SCI). Thus, this study investigates the direct and interacting effects of IT capability and marketing capability on SCI. The hypothesised relationships were tested using survey data gathered from 329 firms in China’s manufacturing industry. The results reveal that both IT capability and marketing capability have a significant positive effect on SCI. Interestingly, no significant interaction effect was found, indicating that marketing IT capability and marketing capability influence SCI independently, and not synergistically. However, while IT capability and marketing capability do not interact, IT capability does mediate the impact of marketing capability on SCI.
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    • capabilities. Strategic Management Journal 21 (10), 955-959.
    • Hill, C., 2000. Information technology and supply chain management: A study of the food industry. Hospital Material Manager Quarterly 22 (1), 53-58.
    • Ho, T.H., Tang, C.S., 2004. Introduction to the special issue on marketing and operations management interfaces and coordination. Management Science 50 (4), 430-431.
    • Ho, T.H., Zheng, Y.S., 2004. Setting customer expectations in service delivery. Management Science 50 (4), 479-488.
    • Hu, L., Bentler, P.M., 1999. Cut-off criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modelling: A Multidisciplinary Journal 6 (1), 1-55.
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