LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Osman, Hanaa; Johns, Nick; Lugosi, Peter (2014)
Languages: English
Types: Article
Subjects:
This paper examines the multiple roles that globalised, branded spaces of hospitality can play in tourists' experiences in destinations. It is argued that previous studies have not considered adequately how such commercial hospitality services and spaces interact with and influence tourists' experiences of places. Drawing on a netnographic analysis of online discussions of McDonald's, this study explores how tourists perceive these hospitality venues, and how they use them to engage with foreign destinations and negotiate the ‘work of tourism’. The data show how tourists (re)construct their identities through reflections on consuming McDonald's. The data also demonstrate that tourists critically evaluate discourses of authenticity and the (in)authenticity of consuming McDonald's. The paper concludes by discussing the implications for the marketing and management of McDonald's and similar branded commercial hospitality venues, the marketing and management of destinations, and it outlines avenues for further research.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Agapito, D., Mendes, J., & Valle, P. (2013). Exploring the conceptualization of the sensory dimension of tourist experiences. Journal of Destination Marketing and Management, 2(2), 62-73.
    • Andrews, H. (2005). Feeling at home: Embodying Britishness in a Spanish charter tourist resort. Tourist Studies, 5(3), 247-266.
    • Bourdieu, P. (1986). Distinction. London: Routledge.
    • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3, 77-101.
    • Bond, N., & Falk, J. (2013). Tourism and identity‐related motivations: why am I here (and not there)?. International Journal of Tourism Research, 15(5), 430-442.
    • Cohen, E. (1973). Nomads from affluence: notes on the phenomenon of drifter tourism. International Journal of Comparative Sociology, 14(1-2), 89-103.
    • Cohen, S. (2010). Searching for escape, authenticity and identity: Experiences of “lifestyle travellers.” In: M. Morgan, P. Lugosi, & J.R.B. Ritchie (Eds.), The tourism and leisure experience: consumer and managerial perspectives (pp. 27-42). Bristol: Channel View.
    • Cohen, E., & Cohen, S. (2012). Authentication: hot and cool. Annals of Tourism Research, 39, 1295-1314.
    • Cummins, S., McKay, L., & MacIntyre, S. (2005). McDonald's restaurants and neighborhood deprivation in Scotland and England. American Journal of Preventive Medicine, 29(4), 308-310.
    • Kabbassi, A. (2008) 'Glocalisation of McDonalds: Comparative study Morocco and France', Global Communication. http://assimaglobalcommunication.blogspot.com/2008/07/glocalisation-of-mcdonaldscomparative.html. Accessed Sep 2010.
    • Kamalipour, Y.R. (2006). Global communication. London: Thomson Wadsworth.
    • Kim, Y.G., Eves, A., & Scarles, C. (2009). Building a model of local food consumption on trips and holidays: a grounded theory approach. International Journal of Hospitality Management, 28(3), 423-431.
    • Kincheloe, J.L. (2002). The sign of the burger: McDonald's and the culture of power. Philadelphia: Temple University Press.
    • Kivela, J., & Crotts, J. C. (2006). Tourism and gastronomy: gastronomy's influence on how tourists experience a destination. Journal of Hospitality and Tourism Research, 30(3), 354-377.
    • Kozinets, R. V. (2002). The field behind the screen: using netnography for marketing research in online communities, Journal of Marketing Research, 39(1), 61-72.
    • Lugosi, P. (2009). The production of hospitable space: commercial propositions and consumer co-creation in a bar operation. Space and Culture, 12(4), 396-411.
    • Lugosi, P. (2014). Mobilising identity and culture in experience co-creation and venue operation. Tourism Management, 40, 165-179.
    • Lugosi, P., & Walls, A.R. (2013). Researching destination experiences: themes, perspectives and challenges. Journal of Destination Marketing and Management, 2(2), 51-58.
    • Lynch, P., Germann Molz, J., McIntosh, A., Lugosi, P., & Lashley, C. (2011). Theorising hospitality. Hospitality and Society, 1(1), 3-24.
    • Mak, A. H., Lumbers, M., Eves, A., & Chang, R. C. (2012). Factors influencing tourist food consumption. International Journal of Hospitality Management, 31(3), 928- 936.
    • Manning, P. K., & Cullum-Swan, B. (1994). Narrative, content and semiotic analysis. In: N. A. Denzin, & Y. S. Lincoln (Eds.), Handbook of qualitative research (pp. 463-477). Thousand Oaks, CA: Sage.
    • Mitchell, R., & Hall, M. (2003). Consuming tourists: food tourism consumer behaviour. In: C.M. Hall, L. Sharples, R. Mitchell, N. Macionis, & B. Cambourne (Eds.), Food tourism around the world (pp. 60-80). Oxford: ButterworthHeinemann.
    • Morgan, M., Lugosi, P., & Ritchie, J. R. B. (Eds.). (2010). The tourism and leisure experience: consumer and managerial perspectives. Bristol: Channel View.
    • Mykletun, R.M., & Gyimóthy, S. (2010). Beyond the renaissance of the traditional Voss sheep's-head meal: tradition, culinary art, scariness and entrepreneurship. Tourism Management, 31(3), 434-446.
    • Reisinger, Y., & Steiner, C.J. (2006). Reconceptualizing object authenticity. Annals of Tourism Research, 33(1), 65-86.
    • Robinson, R., & Clifford, C. (2012). Authenticity and festival foodservice experiences. Annals of Tourism Research, 39, 571-600.
    • Rojek, C. (1997). Indexing, dragging and the social construction of tourist sights. In: C. Rojek, & J. Urry (Eds.), Touring cultures: transformations of travel and theory (pp. 52-74). London: Routledge.
    • Sharpley, R., & Stone, P. (Eds.) (2012). Contemporary tourist experience: concepts and consequences. Abingdon: Routledge.
    • Smith, S.L.J. (1994). The tourism product. Annals of Tourism Research, 21(3), 582- 595.
    • Sparks, B., Bowen, J., & Klag, S. (2003). Restaurants and the tourist market. International Journal of Contemporary Hospitality Management, 15(1), 6-13.
    • Stephenson, M. L. (2014). Deciphering 'Islamic hospitality': developments, challenges and opportunities. Tourism Management, 40, 155-164.
    • Turner, V. (1974). Dramas, fields and metaphors. Ithaca, NY: Cornell University Press.
    • Vignali, C. (2001). McDonald's: “think global, act local” - the marketing mix. British Food Journal, 103(2), 97-111.
  • No related research data.
  • Discovered through pilot similarity algorithms. Send us your feedback.

Share - Bookmark

Cite this article