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Bennett, DR; Aston, H (2016)
Publisher: London South Bank University
Languages: English
Types: Unknown
Subjects:
Our Contribution Our new finding is that the competitive structure of a capital goods market conforms to the laws of marketing. Contrary to contemporary theory (e.g. McCabe & Stern, 2009, Stacey & Wilson, 2015) we show that the competitive market structure for aircraft is like that for consumer goods. Buying is stochastic, but predictable, based on underlying buying propensities. In addition, readily available and reliable information makes analysis accessible and straightforward.
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