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Broadley, Cara; McAra, Marianne (2014)
Languages: English
Types: Unknown
The contemporary landscape of design practice, education, and research is in a constant state of flux. Cox (2005) underlines how designerly creativity can propel innovative business strategies and help to revive the British\ud economy, whilst Norman and Verganti (2012) distinguish between incremental and radical forms of technological innovation. Framing human-centred design as a philosophy, they set out its iterative qualities of\ud observation, ideation, testing, and 'getting close to users' (2012: 2, 11).\ud Designers engage with societal complexities on a local and global scale, embracing increasingly collaborative ways of working.\ud Many attempts have been made to demystify the human-centred designer's role and responsibilities within interdisciplinary relationships (Julier, 2007; Manzini, 2009; Inns, 2010). Kelley (2008), for example, presents ten diverse personas commonly adopted by designers, such as the anthropologist, the set designer, and the storyteller. These multiple roles evoke Steen’s discussions of two tensions arising from human-centred design approaches: the decisions that designers must make when balancing\ud user needs with their personal expertise, knowledge and intuition; and their aims to understand contexts as they currently exist, with the goal to inspire innovative change. Steen poses reflexive practice as a means of navigating\ud these tensions and engaging in mindful and socially inclusive design practice (2011: 46–48).\ud The proposed workshop will create a space for a discussion of how practitioners and researchers intuitively mediate diverse cultural settings, artefacts, users, stakeholders, and collaborators. We aim to elicit and\ud understand the triumphs and tensions inherent in everyday design practices.
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    • Cox, G. (2005). The Cox Review of Creativity in Business: building on the UK's strengths, London: HM Treasury, Retrieved 10 Oct, 2011, from http://webarchive.nationalarchives.gov.uk/+/http://www.hmtreasury.go v.uk/coxreview_index.htm
    • Inns, T. ed. (2010). Designing for the 21st Century: Interdisciplinary Questions and Insights, Farnham: Gower.
    • Julier, G. (2007). The Culture of Design, London: Sage.
    • Kelley, T. (2008). The Ten Faces of Innovation: Strategies for Heightening Creativity, London: Profile Books.
    • Manzini, E. (2009). New Design Knowledge, in Design Studies, vol. 30. no. 1, 4-12.
    • Norman, D A. and Verganti, R. (2012). Incremental and Radical Innovation: design research versus technology and meaning change, based on a talk by Norman and Verganti in The Designing Pleasurable Products and Interfaces conference, DPPI, Milan, June 2011. Retrieved 20 Feb, 2013, from http://www.jnd.org/dn.mss/incremental_and_radi.html
    • Steen, M. (2011). Tensions in Human-centred Design, in CoDesign, vol. 7. no. 1, 45-60.
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