Remember Me
Or use your Academic/Social account:


Or use your Academic/Social account:


You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.


Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message


Verify Password:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Tukamushaba, E.; Xiao, H.; Ladkin, Adele (2016)
Languages: English
Types: Article
The purpose of this study is to analyse how tourists’ perceptions of a destination’s tourism product influences memorable tourism experiences and how gender differences influence tourists’ perceptions of tourism product. To achieve these objectives, Uganda, one of the developing economies in East Africa, was chosen. The five A’s of tourism product was used as a basis for the questionnaire construction and data was analysed. Explanatory research design within the framework of confirmatory factor analysis - a structural equation modelling technique was adopted using the AMOS 18 program. A sample of 501 respondents consisting of tourists departing Uganda through Entebbe International Airport was used.\ud \ud Results showed that both the measurement and structural models exhibited better model fit indices. Overall, tourists’ perceptions of the retained four dimensions of tourism product (Attractions, ancillary services, amenities and accommodation) had a positive effect on memorable travel experience. Additionally, the independent T-test for gender and tourists’ perceptions of Uganda’s tourism product showed that on average, females had a positive evaluation of Uganda tourism product compared to their male counterparts. However, the observed difference was not significant.\ud \ud It is recommended that destination management organisations pay attention to infrastructure, particularly transport that links potential and actual tourists to key tourism attractions. This is likely to enhance positive perceptions and was found to positively influence memorable travel experience. Other implications for destination branding are discussed.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • [17] Correia, A., do Valle, P., & Moco, C. (2007a). Modeling values: An examination of a nature-based resort destination. motivations and perceptions of Portuguese tourists. Journal of Journal of Sustainable Tourism, 16(4), 445-466. Business Research, 60(1), 76-80. [37] Mill, R., & Morrison, A. (1985). The Tourism System: An
    • [18] Curry, D. G., Meyer, J. E., & McKinny, J. M. (2006). Seeing Introductory Text. Englewood Cliffs, NJ: Prentice-Hall. versus perceiving: What you see isn't always what you get. [38] Murphy, P.E., Pritchard, M. P., & Smith, B. (2000). The Professional safety (pp.28-34). Retrieved March 2, 2013, destination product and its impact on traveler perceptions. from www.itcexperts.net/Library/Seeing%20versus%20 Tourism Management, 21(1), 43-52. Perceiving%20June%202006.pdf. [39] Musani, R. (2010 July, 21). Treat Uganda as a brand to penetrate
    • [19] Denove, C. & Power, J. D. (2006). Satisfaction: How every global market. The New vision. Retrieved October 23, 2011, great company listens to the voice of the customer. New York: from www.allafrica.com/stories/201007220060.html Portfolio/Penguin Group. [40] Pearce, P. (1982). Perceived changes in holiday destinations.
    • [20] Denstadli, J. M., Jacobsen, J. S., & Lohmann, M. (2011). Tourist Annals of Tourism Research, 9(2), 45-164. perceptions of summer weather in Scandinavia. Annals of [41] Pine, B. J. II., & Gilmore, J. H. (1998). Welcome to the Tourism Research 38, 920-940. experience economy. Harvard Business Review, 76(4), 97-105.
    • [21] Echtner, C. M., & Ritchie, J. R. (2003). The meaning and [42] Pine, B. J. II., & Gilmore, J. H. (1999). The experience economy: measurement of destination image. The Journal of Tourism Work is theatre & every business a stage. Boston, MA: Harvard Studies, 14(1), 2-12. Business School Press.
    • [22] Engl, C. (2011). Successful destination branding: Experiences [43] Poria, Y., Reichel, A., & Biran, A. (2006). Heritage site from an innovator. In R. Conrady & M. Buck(Eds.). Trends and perceptions and motivations to visit. Journal of Travel Research, issues in Global Tourism (pp. 143-148).Springer-Verlag Berlin 44(February), 318-326. Heidelberg. [44] Preacher, K. J., & Kelley, K. (2011). Effect size measures for
    • [23] Field, A. (2009). Discovering statistics using SPSS (3rd ed.). mediation models: Quantitative strategies for communication Thousand Oaks, CA: Sage. indirect effects. Psychological Methods, 16(2), 93-115.
    • [24] Hall, C. M. (1995). Introduction to tourism in Australia: Impacts, [45] Ryan, C. (2010). Ways of conceptualizing the tourist experience. planning and development (2nd ed.). Melbourne: Longman. A review of literature. Tourism Recreation Research, 35(1),
    • [25] Hair, J. F. Jr., Black, W. C., Babin, B. J., Anderson, R. E., & 37-46. Tatham, R. L. (2010). Multivariate data analysis. A global [46] Schiffman, L. G., & Kanuk, L. L. (1991). Consumer behavior. (4th perspective (7th ed.), New Jersey: Prentice Hall ed.). New Jersey NJ: Prentice- Hall.
    • [26] Herstein, R., Jaffe, E. D., & Berger, R. (2014). Forever young: [47] Smith, S. L. J. (1994).The tourism product. Annals of Tourism How can a branding destination strategy regenerate a city Research, 21(3), 582-595. image? The case of Tel Aviv. Journal of Urban Regeneration and [48] Stabler, M. J. (1995). The image of destination regions: Renewal, 7(3), 211-223. Theoretical and empirical aspects. In B. Goodall, & G. Ashworth
    • [27] Jarvis, C. B., Mackenzie, S. B., & Podsakoff, P. M. (2003). A (Eds.), Marketing in tourism Industry: The Promotion of critical review of construct indicators and measurement model destination regions (pp. 133-159). London. misspecification in marketing and consumer research. Journal [49] Stuart, J., Barnes, S. J., Mattssonb, J., & Sørensenb, F. (2014). of Consumer Research, 30(2), 199-217. Destination brand experience and visitor behavior: Testing a
    • [28] Kim, J. H. (2010). Determining the factors affecting the scale in the tourism context. Annals of Tourism Research 48, memorable nature of travel experiences. Journal of Travel & 121-139. Tourism Marketing, 27(8), 780-796. [50] Sturges, P. (2008). Information and communication in bandit
    • [29] Kim, J. H., Ritchie, J. R., & McCormick, B. (2010). Development country: An exploratory study of civil conflict in northern of a scale to measure memorable tourism experiences. Journal Uganda 1986-2007. Information Development, 24(3), 204-212. of Travel Research, 51(1), 12-25. [51] Vogt, C. A., & Andereck, K. L. (2003). Destination perceptions
    • [30] Kline, R. B. (2011). Principles and practices of structural across a vacation. Journal of Travel Research, 41(4), 348-354. equation modeling. New York: The Guilford Press. [52] Vogt, C. A., & Stewart, S. I. (1998). Affective and cognitive
    • [31] Lepp, A., & Harris, J. (2008). Tourism and national identity effects of information use over the course of a vacation. Journal in Uganda. International Journal of Tourism Research, 10(6), of Leisure Research, 30(4), 498-520. 525-536. [53] Yüksel, A., & Rimmington, M. (1998). Customer satisfaction
    • [32] Lepp, A., Gibson. H., & Lane. C. (2010). Image and perceived measurement: Performance counts. The Cornell Hotel and risk: A study of Uganda and its official tourism website. Tourism Restaurant Administration Quarterly, 39(6), 60-70. Management, 32(3), 675-684. [54] Yüksel, A., & Yüksel, F. (2001a). The expectancy-discon-
    • [33] Lew, A. A. (1987). A framework of tourist attraction research. firmation paradigm: A critique. Journal of Hospitality & Tourism Annals of Tourism Research, 14(4), 553-575. Research, 25(2), 107-131.
    • [34] Lucas, D. R. (2010). Being: Your happiness, pleasure, and [55] Yüksel, A., & Yüksel, F. (2001b). Comparative performance contentment. Plymouth: Hayden- McNeil. analysis: s of Turkey relative to other tourist destinations.
    • [35] MacCannell, D. (1973). Staged authenticity: Arrangements of Journal of Vacation Marketing, 7(4), 333-355. social space in tourist settings. American Journal of Sociology, [56] Wetzels, M., Odekerken-Schröder, G., & vanOppen, C. (2009). 79(3), 589-603 Using PLS path modeling for assessing hierarchical construct
    • [36] Meng, F., & Uysal, M. (2008). Effects of gender differences on model: Guidelines and empirical illustration. MIS Quarterly, perceptions of destination attributes, motivations, and travel 33(1), 177-195.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article