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Youssef, M.H.; Haj Youssef, M. (2013)
Languages: English
Types: Article
Subjects: UOW11
This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on BlackBerry. Two perspectives are explored: the first talks about the paradox of compliance and choice within the industry and the second discusses the paradox of control and chaos in BlackBerry. The paper concludes with a brief overview on the company performance from 2006 to 2012 leading to some recommendations.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

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