LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Chang, S-W; Loukides, Grigorios; Ahmed, S.
Languages: English
Types: Unknown
Subjects: QA76, HF
Given the rapidly growing popularity of online impulse buying using digital and social media platforms, it has raised\ud important interests about the antecedents of such consumer behaviour. Data analysis was conducted using confirmatory\ud factor analysis and structural equation modeling. The results from a survey of 310 online buyers suggest that trust holds\ud the strongest correlation with the experiential value. This study provides new insights for marketing literature and\ud online retailers.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Bagozzi, R. P. & Yi, Y. (1988). "On the evaluation of structural equation models". Academic of Marketing Science, 16, pp. 76-94.
    • Fornell, C., & Larcker, D.F. (1981). "Evaluating structural equation models with unobserved variables and measurement error". Journal of Marketing Research, 18(1), pp. 39-50.
    • Hair, J., Anderson, R., Tatham, R., & Black, W. (1998). Multivariate Data Analysis. (5th ed). Upper Saddle River: NJ, Prentice Hall.
    • Karayanni, D. A. (2003). “Web-shoppers and non-shoppers: Compatibility, relative advantage and demographics”. European Business Review, 15(3), 141-152.
    • Lee, K.S., & Tan, S.J., (2003) “E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice”. Journal of Business Research, 56 (11), 877-885.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article