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Senior, Carl; Lee, Nick (2013)
Publisher: Frontiers Media S.A.
Journal: Frontiers in Human Neuroscience
Languages: English
Types: Article
Subjects: organisational psychology, Perspective Article, organizational psychology, Neuroscience, clinical practice, neuroeconomics, neuroscience methods, Cognitive neuroscience, neuromarketing
In the last decade, researchers in the social sciences have increasingly adopted neuroscientific techniques, with the consequent rise of research inspired by neuroscience in disciplines such as economics, marketing, decision sciences, and leadership. In 2007, we introduced the term organizational cognitive neuroscience (OCN), in an attempt to clearly demarcate research carried out in these many areas, and provide an overarching paradigm for research utilizing cognitive neuroscientific methods, theories, and concepts, within the organizational and business research fields. Here we will revisit and further refine the OCN paradigm, and define an approach where we feel the marriage of organizational theory and neuroscience will return even greater dividends in the future and that is within the field of clinical practice.