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Morgan, JL (2012)
Languages: English
Types: Article
Subjects:
As part of Leeds Metropolitan University Libraries and Learning Innovation’s (LLI) commitment to customer service and the revalidation of its Customer Service Excellence (CSE) award, we were looking for a new way to present the ‘customer journeys’ that customers take when using our services. Customer journeys are defined as ‘a method of identifying the key processes that the customer encounters when they interact with the organisation’ (Customer Service Excellence, 2012a.) We wanted to use these journeys to aid our insight into our customers and how they used LLI, and in turn use this information to underpin our service provision.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Technology, February 2012, pp.15-16 Customer Service Excellence (2012a). [Online]
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