LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Poo, BeeLie; DALZIEL, Nurdilek (2016)
Publisher: British Academy of Management (BAM)
Languages: English
Types: Book
Subjects:
This study aims to investigate consumer perception towards radical innovation in order to provide practitioners with an understanding of consumer behaviour with a particular focus on the correlation between consumer resistance to innovation and intention of adoption. Such knowledge is likely to provide guidance to organisations for the upcoming launch of their radical innovation, and hence to reduce the innovation failure rates. Technological developments over the years have changed how consumers manage their lives. Nowadays consumers’ lives are getting “smarter” stimulated by the development of “smart phones”, “smart homes”, “smart offices” and most recently “smart cars”. In this paper, autonomous cars have been selected as the radical innovation due to its unique status as a widely discussed and globally promoted product but still in the pre-launch stage. Our survey identified financial, tradition and norm as major barriers for consumer resistance towards radical innovation while image and usage were secondary barriers.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Ashton, K. (2009). That 'internet of things' thing. RFiD Journal Assael, H. (1981). Consumer behaviour and marketing action. Kent Publishing Co, Boston, MA, Cited in Tan, S. J. (1999). Strategies for Reducing consumers risk aversion in Internet shopping. Journal of Consumer Marketing, 16(2), pp.163-180.
    • Audi (2015). Adaptive cruise control picture. Available at: http://www.audiusa.com/search?query=Adaptive+Cruise+Control+ Last accessed: 19 July 2015.
    • Baregheh, A., Rowley, J. and Sambrook, S. (2009). Towards a multidisciplinary definition of innovation. Management Decision, 47(8), pp.1323-1339.
    • Bartels, J. and Reinders, M. (2011). Conusmer innovativess and its correlates: A propositional inventory for future research. Journal of Business Research, 64, pp.601-609.
    • Damanpour, F. (1991). Organizational innovation: A meta-analysis of effects of determinants and moderators. Academy of Management Journal, 34(3), pp.555-590.
    • Dowling, G. R. and Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of Consumer Research, 21, pp.119-134.
    • Eastlick, M. A. and Lotz, S. (1999). Profiling potential adopters and non-adopters of an interactive electronic shopping medium. International Journal of Retail and Distribution Management. 27(6), pp.209-23.
    • Robertson, T. S. (1971). Innovative Behavior and Communication, Holt Rinehart and Winston, New York, NY.
    • Roland Berger (2014). Autonomous driving. Available at: http://www.rolandberger.ch/media/pdf/Roland_Berger_TABAutonomousDrivingfinal201412 11.pdf Last accessed: 19 July 2015.
    • Saaksjarvi, M. (2003). Consumer adoption of technological innovations. European Journal of Innovation Management, 6(2), pp.90-100.
    • Simonite, T. (2013). Data Shows Google's Robot Cars Are Smoother, Safer Drivers Than You or I. MIT Technology Review. Available at: http://www.technologyreview.com/news/520746/data-shows-googles-robot-cars-aresmoother-safer-drivers-than-you-or-i/ [Last accessed:4 June 2015].
    • Solomon, M. R., Bamossy, G., Askegaard, S. (2006). Consumer Behaviour, 5th edition, Upper Saddle River, NJ: Prentice-Hall
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article