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Ruiz-Alba, J. (2016)
Publisher: University of West London
Languages: English
Types: Article
Subjects: Business-and-management, management, UOW11
Take care of your people and your people will take care of your business. Internal Market Orientation as business logic facilitates job satisfaction and commitment.
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    • Varey and B.R. Lewis 'Internal Marketing': Directions for Management. New York: Routledge: 27-42 Katzenbach, J.R. (2000) Peak Performance: Aligning the Hearts and Minds of your Employees. Boston, Massachusetts: Harvard Business School Press Kohli, A. and Jaworsky, B. (1990) Market orientation: the construct, research propositions and managerial implication Report No. 90-113. Cambridge, MA: Marketing Science Institute Levitt, T. (1960) Marketing myopia. Harvard Business Review 38(4): 24-47 Lewis, R. E. and Heckman, R. J. (2006) Talent management: a critical review. Human Resource Management Review 16: 139-154 Lings, I.N. and Greenley, G.E. (2005) Measuring internal market orientation. Journal of Service Research 7 (3): 290-305 Nonaka, I. and Takeuchi, H. (2011) The wise leader. Harvard Business Review 89 (5): 58-67 Ruizalba, J., Bermúdez, G., Rodríguez-Molina, M. and Blanca, M. (2014) Internal Market Orientation: An empirical research in hotel sector. International Journal of Hospitality Management 38: 11-19 Ruizalba, J. and Hafeez, K. (2015). Keeping promises: interview with Professor Christian Grönroos. New Vistas 1(1): 38-43 Internal Communication Training and support Connection with employees' needs and aspirations and business Excessive control vs empowerment and trust Complacency vs self-criticism Focus and following through 9.
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