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Ruizalba, Jose (2016)
Publisher: University of West London
Languages: English
Types: Article
Subjects: Business-and-management, management, UOW11
Take care of your people and your people will take care of your business. Internal Market Orientation as business logic facilitates job satisfaction and commitment.
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    • Varey and B.R. Lewis 'Internal Marketing': Directions for Management. New York: Routledge: 27-42 Katzenbach, J.R. (2000) Peak Performance: Aligning the Hearts and Minds of your Employees. Boston, Massachusetts: Harvard Business School Press Kohli, A. and Jaworsky, B. (1990) Market orientation: the construct, research propositions and managerial implication Report No. 90-113. Cambridge, MA: Marketing Science Institute Levitt, T. (1960) Marketing myopia. Harvard Business Review 38(4): 24-47 Lewis, R. E. and Heckman, R. J. (2006) Talent management: a critical review. Human Resource Management Review 16: 139-154 Lings, I.N. and Greenley, G.E. (2005) Measuring internal market orientation. Journal of Service Research 7 (3): 290-305 Nonaka, I. and Takeuchi, H. (2011) The wise leader. Harvard Business Review 89 (5): 58-67 Ruizalba, J., Bermúdez, G., Rodríguez-Molina, M. and Blanca, M. (2014) Internal Market Orientation: An empirical research in hotel sector. International Journal of Hospitality Management 38: 11-19 Ruizalba, J. and Hafeez, K. (2015). Keeping promises: interview with Professor Christian Grönroos. New Vistas 1(1): 38-43 Dr Jose Ruizalba Robledo is Senior Lecturer in Business and Management at the Claude Littner Business School, University of West London Internal Communication Training and support Connection with employees' needs and aspirations and business Excessive control vs empowerment and trust Complacency vs self-criticism Focus and following through 9.
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